The Lawton Ridge Winery was formed in 2007 when two friends, Dean Bender and Crick Haltom, decided to persue a lifelong passion and form a winery. Their focus is on producing high quality wines, and distributing them around the Kalamazoo area. They opened a tasting room in August of 2008. They are a very small scale operation, but they want to be able to sell what they make, and maintain a reputation as a quality winery.

For Digital Marketing (MKTG 4780) at Western Michigan University our goal is to develop an integrated marketing plan for Lawton Ridge, focusing on their digital marketing agenda. I will explore their current strategies, reseach the wine market, determine possible digital and traditional staregies that could be used to improve thier marketing, and determine how to integrate all of the different aspects into one marketing plan.