Research

Coca-Cola

The scientists and the suits at The Coca-Cola Company (TCCC) concoct the secret recipes and market the brands, but Coca-Cola Enterprises (CCE) does much of the bottling and distribution of the soft drinks. The world's #1 Coke bottler, CCE accounts for 19% of worldwide sales of Coca-Cola's beverages. CCE also bottles and distributes other beverages, including Canada Dry, Dr Pepper, Nestea, bottled waters, and juices. It sells soft drinks in 46 US states, the District of Columbia, the US Virgin Islands, Canada, and six European nations, including France and the UK. The company's territories consist of more than 412 million potential customers. The Coca-Cola Company owns approximately 35% of CCE.

Nike

Nike, the Greek goddess of victory, helped others succeed in times of war. NIKE, the world's #1 shoemaker, does more dominating than assisting, to capture more than 20% of the US athletic shoe market. It designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment. In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. NIKE sells its products throughout the US and in more than 180 other countries. In 2006 NIKE veteran Mark Parker succeeded Bill Perez as president and CEO. It's buying Umbro.