Victoria's Secret
Description
Too busy or shy to shop in person for ladies' unmentionables? Victoria's Secret Direct affords shoppers the luxury, privacy, and convenience of ordering from home. The company mails more than 400 million catalogs worldwide annually, offering lingerie, pajamas, clothing, accessories, footwear, beauty products, and a look at some of the world's top models. It also operates the Web site for sister company Victoria's Secret Stores. Strong Internet sales growth is boosting the company's bottom line. Both Victoria's Secret Direct and Victoria's Secret Stores are owned by Limited Brands.
The Buckle
Description
The Buckle has done away with the notion that Midwestern kids wear only overalls. With about 350 mostly mall-based stores in 38 states, The Buckle sells fashion-conscious 12- to 24-year-olds the clothes they've just got to have: mid- to high-priced casual apparel (pants, tops, outerwear, shoes, and accessories), including brand names such as Dr. Martens, Fossil, Lucky, Polo, and Silver. Denim, which accounts for nearly 45% of sales, is popular with its customers. The Buckle operates under the names Buckle and The Buckle; it also has an online store. Born and raised in Nebraska, it has expanded into the South and West. Chairman Daniel Hirschfeld, the founder's son, owns nearly 50% of The Buckle.