Scannability of your website and is very important for you as a web designer to have good scannability for the guests of your site. There are a couple ways to do so. One way is to make sure the information is spread out and not clustered and hard to read. You want the user to be able to swiftly use your site for needed information. Another way is to keep the different fonts and colors you use to a minimum. You don't want the user to have trouble reading your site because you change fonts every paragraph, especially using crazy ones. Color is also important because the user doesn't want to see a site with a lime green background and bright yellow text, making it very hard to read.