APPLE The Company designs, manufactures, and markets personal computers, |
portable digital music players, and mobile communication devices and sells a |
variety of related software, services, peripherals, and networking |
solutions. The Company's products and services include the Mac line of |
desktop and portable computers, the iPod line of portable digital music |
players, iPhone, Apple TV, Xserve, a portfolio of consumer and professional |
software applications, the Mac OS X operating system, third-party digital |
content through the iTunes Store, and a variety of accessory, service and |
support offerings. The Company sells its products worldwide through its |
online stores, its retail stores, its direct sales force, and third-party |
wholesalers, retailers, and value-added resellers. In addition, the Company |
sells a variety of third-party Mac, iPod and iPhone compatible products, |
including application software, printers, storage devices, speakers, |
headphones, and various other accessories and peripherals through its online |
and retail stores. The Company sells to consumer, small and mid-sized |
business ("SMB"), education, enterprise, government, and creative markets.
BORDERS If you want John Updike or Janet Jackson to go with your java, Borders is for you. The #2 bookstore operator in the US (after Barnes & Noble), Borders Group runs more than 1,000 retail stores, which include Borders superstores and mall-based Waldenbooks stores. The chain has been divesting its international holdings, selling its Borders (UK) business in 2007 and its 30 Asia-Pacific superstores in 2008, to reduce debt and allow it to focus on domestic operations. Borders stores offer up to 200,000 book, music, and movie titles and regularly host live literary events and musician showcases to lure customers. Borders has also set up shop at select US airport and outlet mall locations. |