The Form and Function of Business Reports
Most reports are written because readers want and expect them. Reports usually go up the chain of command and are used to help managers make decisions. Managers expect reports to contain helpful, accurate information and to present that information in a suitableoften prescribedstyle and format.
Reports are assigned and written to enable managers to make decisions when they cannot directly observe the materials, personnel, and other factors involved in running an organization. Managers must rely on the observations and reports of others when they
Reports go from a person who is in a position to make direct, accurate, and reliable observations to a person or persons who will make decisions about the observations. This means that reports usually go up the chain of command from lower-ranking individuals to those of higher rank. Some reports, however, are exchanged among people of equal rank. As a rule, reports are distributed down the chain of command only as a means of disseminating information.
Routine Reports
Because some information is required on a regular basis (such as manufacturing and sales records), many reports in an organization are routine. Any report required on a regular basis (hourly, daily, weekly, monthly, annually) is usually considered a routine report. Because of the periodic nature with which they are prepared, routine reports are often called periodic reports. They are also called maintenance reports because they help an organization maintain its ongoing activities.
Routine reports typically have a set format and a clear chain of responsibility for who collects the data, who prepares the report, who receives the report, and who uses the information in what way. For this reason, many routine reports are prepared on forms or by following a specific guide that provides directions for what information should be included in what order and in what format. Most routine reports are purely informational and simply provide the facts. Financial statements, sales reports, audit reports, minutes of meetings, and similar documents fall into this classification.
Routine reports may require interpretation when specialists in technical areas report to managers who are generalists. A computer network administrator, for example, might need to explain to a reader how changes in the network operating system will influence computer operations.
Task Reports
Task reports are typically prepared on a one-time basis to help solve a particular problem. They may supply information only, but they more often are interpretive or analytical. All analytical reports begin as informational reports to which the writer adds interpretation and analysis. Virtually any informational report could become an analytical report if someone higher in the organization desired interpretation and analysis of information presented in a routine report.
Task reports are typically written to answer one of the following questions:
Task reports are typically more difficult to prepare than routine reports because there are fewer guidelines. Organizations usually establish guidelines for reports required on a regular basis. An architectural firm, for example, would have specific guidelines for reports presenting construction site considerations to ensure that buildings were properly situated to take full advantage of the site.
Good writing style for reports and other long documents is essentially the same as that for other kinds of writing. Long documents, however, place demands on writers that aren't always present in other communication situations. The information contained in reports is often more complex than that in other messages, and that information must be presented both clearly and quickly. Also, because reports almost always go up the chain of command, those higher in the organizational hierarchy typically use them as a basis for making judgments about the writer's competence.
Accurate, Reliable, and Objective  
It is not always easy to write accurate, reliable, and objective reports. Our own biases may tempt us to alter or omit information that would influence the decisions of management. Also, our perceptions are often less than perfect. In preparing even the simplest informational report, you should ask yourself whether you have included all the pertinent facts, or if you have mentioned only those facts that fit certain preconceptions of yours.
The problem of accuracy and objectivity is compounded in analytical reports, for which the writer must not only present the facts, but also interpret them and provide conclusions and recommendations. All of us have certain biases that interfere with our objectivity. For example, when things go wrong, we usually prefer to believe that someone else is responsible. It is easy for us to overlook facts when they go against our prejudices or wishes.
Preconceptions (Dont confuse me with the facts; my mind is already made up.) can cause a writer to ignore some facts and to overvalue others, and, if the writer desires a particular outcome, he or she will be temptedconsciously or unconsciouslyto slant the facts so that they lead to the desired conclusion. To achieve accuracy and objectivity in your reports, pay particular attention to the following guidelines:
Organization is the communicator's primary means of ensuring clarity. Reports may be arranged either deductively, with the main conclusion, recommendation, or item of information first, or inductively, with a problem statement first and the main conclusion or recommendation being placed at the end.
Because business reports are expected to be accurate, reliable, and objective (based on facts collected and presented without bias), most business reports are arranged deductively. Business reports should be arranged inductively only when the writer has reason to suspect that the reader will unfairly reject the main conclusion or recommendation without considering the supporting evidence if it were presented first.
After selecting the overall structure for the report, the writer needs to organize the information that goes in it. For all but the shortest reports, an outline is essential. An outline forces the writer to divide the topic into approximately equal, logical subdivisions emphasizing the most important points. Full sentence outlines are generally more useful than noun, adjective, or phrase outlines because they force the writer to say something specific about each topic and to define the relationship among topics.
Report Problems and Titles  
The report writer can usually use some version of the initial statement of the problem for the title of the outline and the finished report. The title should cover the entire subject (but no more) and one that will be suitable for the overall strategy of the report. If the writer wishes to recommend that the organization purchase a new minicomputer during a spending freeze, for example, only one of the following would make a suitable title:
Not this: Why We Should Buy a New Minicomputer Now [Title creates resistance before the reader begins looking at the evidence.]
Say this: Reducing Computing Costs [Title creates interest without creating resistance to the recommended action.]
Whether the report is deductive or inductive, the title usually implies a certain basis of classification. The writer must use that basis of classification for each of the subdivisions, making all subdivisions mutually exclusive. For example, if you are going to report on the ways religious affiliation influences buying habits, it would be illogical to classify your subjects as Protestants, Catholics, Jews, Atheists, Women, and Republicans, because the categories overlap. A better division would be Protestants, Catholics, Jews, Muslims, Buddhists, Agnostics, and Atheists.
If your title establishes certain expectations in your reader, your subdivisions should satisfy (pace) those expectations. If your title begins Reasons that, your main subdivisions should form a list of reasons. If your title establishes a comparison leading to a choice, your main subdivisions should form a list of the criteria used to evaluate the choices.
Your outline should also clearly indicate the relationship among the divisions and subdivisions. Either of the following methods of outlining works well:
II. (2.0) Main Division
III. (3.0) Main Division
The following conventions used in outlining are designed to help writers avoid problems with the logical presentation of information. Note: these same conventions apply to the use of headings:
Pace
Pace your reader either by stating a reader benefit associated with the recommendation, a specific fact (or series of facts) with which the reader already agrees, a problem statement, or a conclusion with which he or she is likely to agree. Which of these you select will depend on your audiences current position and, if you have been asked to provide them, your conclusions and recommendations.
Lead
Explanations, background information, and supporting evidence constitute the lead portion of a report. Reports typically need to consider the who, what, when, where, why, and how of a situation or issue. How much background information you will need to provide will depend on the situation and your reader's degree of familiarity with the subject of your report.
Blend Outcomes
When the report writer has a vested interest in the reader's decision, he or she still needs to ensure that the report is accurate, reliable, and objective so that the reader can make the best decision possible. The reader's options need to be presented clearly so that he or she can make an informed decision.
Motivate
Informational (those presenting information only) and analytical
A heading is a word, phrase, or even a short sentence that introduces the material that follows. Headings are a report writer's main aid to easy readability. They are set off from the text of the report in a mechanical way (with space, color, boldface, italics, underscore, typeface, or typesize). Because headings clarify the organization of the report, they follow the same rules as those used for outlining.
A good heading is both brief and specific, saying something that helps orient the reader to the following material. The word Profits, for example, is less effective as a heading than the phrase, Profits Up 4 Percent. Also, because the report must make sense even if all the headings are removed, avoid using headings as antecedents of pronouns:
But this: Headings. Headings are an important technique for all but the shortest reports.
In addition, the form and appearance of a heading need to make its relative importance clear at a glance. The advent of modern word processing equipment affords report writers a great deal of control over the form and appearance of documents, including the use of headings. In selecting headings, remember that their main function is to guide the reader through the report: They should provide an accurate indication of both the content and the relative importance of the sections they introduce. The following general guidelines apply:
Headings are typically described by level or degree. The level of a heading corresponds with its relative importance in the outline:
Very few reports require five levels of headings. Each heading should be followed by sufficient text to justify its use. If little or no text follows a heading, omit it or change your system of classification so that your divisions are both logical and appropriately balanced.
Lists
Lists are another technique report writers use to make their writing clear, precise, and concise. When you put important points in a numbered list, you call attention to each fact in two ways: separately and as part of a whole. Lists may be separated from the text and presented vertically:
Or short lists may be included within a paragraph: (a) First item, (b) second item, (c) third item, (d) and so on. Vertical lists should use Arabic numbers followed by a period. Lists included within a paragraph use letters (preferred) or numbers included in parentheses. Note: Parentheses come in pairs. Although you will see it from time to time, the closing parenthetical mark)should not be used to set a number or letter off from text that follows.
Numbering the items in a list usually implies a hierarchy in which the first point is considered more important than the second, and so forth. Unnumbered (bulleted) lists are useful when all the items are of equal importance:
Graphic Aids
Graphs, charts, tables, photographs, drawings, maps, and pictograms are often necessary to illustrate specific points. Such graphic aids can keep the report from becoming cluttered with statistics and lengthy descriptions. So that your reader will understand your graphic aid, remember to do the following:
The three most common aids are the line chart, the pie chart, and the bar graph. Spreadsheets and other statistical programs will automatically generate such charts based on the data, but such programs will not automatically generate charts that communicate clearly or accurately.
Line Charts: Line charts typically show trends or changes over time, such as price changes or relationships between two or more variables. A line chart has two axesa vertical axis (the Y-axis) and a horizontal axis (or X-axis).
To prevent distortion, keep the vertical and horizontal gradations equal. Also, to help ensure readability, keep plot lines to a minimum. Even when you can use color to help differentiate among the various plot lines, seven should be the maximum number of lines on a single grid. When you are printing or duplicating in black and white only, five lines are the maximum.
Most computer programs will do neither of these for you automatically. You will have to adjust the height and width of your chart to ensure that gradations are equal, and you will need to limit the data to ensure seven or fewer plot lines.
Pie Charts: Pie charts are so called because they divide a whole (100 percent) into segments the same way one cuts a pie. Always begin at the 12 o'clock position and move clockwise, starting with the largest segment and proceeding in descending order. The final section should be either the smallest section or other, regardless of how large a percentage may be included in the category of other. Computer programs will not arrange the slices in this order automatically. You will need to sort the data in this order before using the data as the source of a chart.
Because it is difficult to judge relative sizes, include the value of each slice. If a section is too small to include its value and label, place the value and label outside the chart and use a line to show the relationship between the value and the appropriate section. Avoid using separate pie charts to compare separate wholes. Use a dramatic (exploded or 3-D) pie chart to emphasize a particular segment.
Bar Graphs: Bar graphs are used to illustrate comparisons, especially changes in quantity. The bars can be horizontal or vertical (column). Use horizontal bar graphs to compare data over a single period of time or to represent length or distance. Use vertical bar graphs to compare data over a period of time or to represent height.
Bar graphs can be multiple, bilateral, or segmented. Use a multiple-bar graph when you want to compare two or three variables within a single bar graph. A bilateral graph shows increases on one side of a zero line and decreases on the other side. Use bilateral graphs whenever data to be presented have both positive and negative values. Segmented bar graphs are used to show the composition of variables being compared.
A pictogram is a variation of a bar chart that uses pictures or symbols rather than lines or bars to represent data. To prevent distortion, keep pictures or symbols the same or of equal size. Use increases in the number of pictures or symbols to show increases in amounts. Pictograms may help a reader visualize the importance of the concept being presented.
Tables: Tables are useful for presenting a wide variety of statistical and technical information. They are classed as formal or informal. Formal tables are numbered, titled, and have lines (rules) surrounding and separating the items. Informal tables are not numbered, titled, or ruled.
Writing Style
The formal writing style required for longer, more important reports is characterized by the absence of first- and second-person pronouns; an increased number of compound, complex sentences; and an absence of contractions.
Formal: Smith confirmed that he would consider selling the property for $500,000.
Informal: I concluded that Compound A (which you suggested) worked better than Compound B.
Formal: Compound A proved superior to Compound B.
Not this: The writer is therefore herewith transmitting the attached samples to the reader for her inspection.
But this: For these reasons, I'm sending you the attached samples for your inspection.
Or this: The attached samples require inspection because. . . .
Long documents, which typically contain a number of sections, also require overviews and recapitulations to help readers grasp important concepts quickly and easily. Because of the length and complexity of most reports, it is difficult for readers to keep the important aspects of what you are saying clearly in mind as they read from section to section. To help your reader, begin each paragraph with a topic sentence that clearly indicates what you intend to do in that section.
For longer sections, provide a concise forecast of what you intend to cover, and show the reader how the new material will contribute to his or her understanding of the topic. Conclude each section with a summarizing statement that shows (a) how the material just presented fulfills what was promised for that section and (b) how it relates to the material that will follow.
Just as individual portions of reports require summarizing statements to help the reader keep track of the information in the report, the entire report (especially if it is longer than three pages) also requires a summary. Shorter summaries are often called abstracts, synopses, précis, or epitomes; longer ones are called executive summaries.
The abstract may be the first paragraph in a short report, part of the letter or memo of transmittal in a longer report, or a separate page in a still longer report. Executive summaries are usually three to five pages and include more supporting detail than an abstract. A good abstract or executive summary is a miniature version of the entire report and is prepared after the report is completed. It may save the reader the time required to read the entire report; it will certainly make the rest of the report easier to read.
Any kind of summary places emphasis on conclusions and recommendations, with proportionally less emphasis on the supporting details. After reading a summary, a manager ought to know the following:
Informal reports of five or fewer pages rarely require more than a summarizing introduction for an abstract. The summarizing introduction tells the reader where the report is going (the final destination) and the way it will get there (the route). Having the destination and route in mind helps prevent the reader from losing track of the important points in the report.
Reports between 5 and about 15 pages may incorporate an abstract into the letter or memo of transmittal. The first paragraph of the transmittal would transmit the report and clarify the authorization for the report, and the middle paragraphs would provide the summary. The final paragraph would conclude the letter, typically in a positive, forward-looking way.
Abstracts are usually more helpful to the reader when they use summarizing rather than descriptive language. Summarizing language tells the reader what the report says, whereas descriptive (topical) languageas in a table of contentsonly tells what the report is about. In general, avoid descriptive language in abstracts.
Summarizing language: Desalinization of ocean water will become practical within the next decade.
Usually an abstract should be about 10 percent the length of the entire document, but no longer than one page. The abstract, however, may be single-spaced (with double-spacing between paragraphs) even when the report proper is double-spaced. Because the abstract should emphasize the important points, rely primarily on the ideas presented in the topic sentences in the various sections to provide the ideas for the abstract. Remember that the reader needs to know primarily what he or she should do as a result of the information presented in the report. You need to provide only enough of the why so that the what makes sense. If the reader wants more supporting details, he or she will read the entire report.
Long reports typically require a three- to five-page executive summary that emphasizes important conclusions and recommendations and the most important supporting evidence. Executive summaries are, in fact, short reports, and they employ all the basic report-writing techniques, including headings and graphic aids.
Executive summaries provide more supporting detail than a typical one-page abstract and are designed to provide an executive with the essential information needed to make a decision and to save him or her the time that would be required to read the complete report. He or she may still need to read the report, especially when the data and the conclusions are ambiguous or complex.
Special Parts
The longer and more formal a report, the greater number of special parts that will be included in addition to the body of the report itself. Some of these are title page, letter of authorization, letter of transmittal, table of contents, table of illustrations, abstract, executive summary (all of which are prefatory parts and precede the body of the report), body, appendices, bibliography, and index (which all follow the body of the report).
Each page following the first page is numbered consecutively with the exception of section title pages when section titles appear on separate pages with no text on the page other than the title itself. Pages may be numbered on the top center, top right, or bottom center. Reports duplicated or printed on both sides of the paper may use a verso-recto system of pagination, in which the page numbers move from the right top to the left top so that the number remains on the outside (unbound) margin.
In preparing the body of the report, be sure to avoid widows and orphans. A widow is a single line of a paragraph that appears at the bottom of a page. An orphan is a single line of a paragraph that appears at the top of a page. At least two lines of a paragraph must appear at the top or bottom of a page. A heading near the bottom of a page should have at least two lines of text material on the page on which it appears.
The report may end with the conclusions and recommendations or with a concluding summary. Neither the conclusion section nor the summary should contain new information. The recommendations must be based clearly on the conclusions, which need to be based clearly on the evidence presented in the body of the report.
Each type of example belongs in a separate appendix, and each appendix is identified with an appropriate title. All appendices should be referred to in the text of the report and be listed in the table of contents. The pages of the appendices are numbered consecutively following the body of the report. When the appendices are long enough for each one to be considered a separate section, the page numbers do not appear on the page containing the title of the appendix.