| Sample 13: | Sample Announcement |
| Marcie's
515 Suburban Way DeKalb, IL 60115 815/555-3318 |
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| March 23, 20xx
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| Use a simulated inside address to avoid a "mailing list" salutation. | Because you are
One of Marcie's Special Customers... |
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| Specify the who, what, where, when, and how. Write to one reader at a time. | We're glad to give you a head start on our annual Spring Sale. Tuesday, April 1, from 6:00 p.m. until midnight, you and a few other select customers may take advantage of our "By Invitation Only" evening at our downtown store. Simply present this letter at the door when you arrive. | |
| Provide necessary explanation, details, and sales material. | As a regular credit customer at Marcie's, you're entitled to something special. This invitation gives you the opportunity to shop at leisure, have first pick of the sale items, and receive discounts of up to 75 percent on nearly everything in stock. | |
| Make the action as easy and as attractive as possible. | To make your shopping even easier, we'll provide a free-parking pass for you, free babysitting service while you shop, and free coffee and cookies. Because you're special... | |
| This sale is for you. | ||
| Sincerely, | ||
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| Devern Perotti
Customer Service enc |
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email