| Sample 14: |   | Sample Apology |
|   | Standard
Brush Inc.
One Ridgely Place N.W. Haverhille, MA 01830 617/555-1210 |
|
|   | 6 December 20xx
 
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|
|   | Mrs. Victoria O'Brien
1601 Park Street Newport, RI 02841 |
|
| Dear Mrs. O'Brien: | ||
| Begin with the apology to let the reader know that you care. | I was sorry to hear that Mr. Myles Malanchuk, a Standard Brush salesperson, was rude to you. Thank you for bringing this matter to my attention. Your letter will help us improve our service. | |
|   | ||
| Do what you can to explain and correct the situation. | I will have the field manager talk to the salesperson about his behavior. While I can't explain his rudeness, I can assure you that Standard Brush sets high standards for courtesy and expects every salesperson to meet those standards. | |
| Although sales material is inappropriate, do something for the reader if possible. | Because you were nice enough to take the time to write, I am sending you a complimentary set of Standard Brushes. You'll receive them in about two weeks. | |
| Sincerely,
Stanley Waller
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