Sample 16:

Delayed Order

		*Moonbeam Products* P.O. Box 4530, Laguna Hills, California 92653 Consumer Products Division · 1-800-555-6789

		July 17, 20xx
		Ms. Jane Salmon 492 Oceanside Drive Santa Monica, CA 90402

		Dear Ms. Salmon:
Send part of the order or otherwise pace the reader's expectation. Keep resale brief at this point because the reader will want to know about the rest of the order.		You will receive the Moonbeam Model 14 can opener you ordered in just a few days. We shipped it by UPS on July 16. The Model 14 is the best can opener Moonbeam makes, and it is well-known for its rugged dependability. All of Moonbeam's blenders have the same kind of rugged construction, and one of them is sure to be right for your needs. To meet the wide variety of kitchen demands, Moonbeam makes six different models of blender, each of which comes in four vibrant colors.

Resale on the delayed order should focus on the reader's options rather than on the mistake.		The enclosed brochure fully describes the models, their uses, and some of their unique features. So you may receive the blender that best meets your needs, please review the brochure and complete the order card on the last page or give us a call at 1-800-555-1212. We will retain your credit card information until we have heard from you.

To retain the reader's interest, resell the product by stressing its features and the benefits the reader will receive.		The Model 14 can opener and all of Moonbeam's blenders come with an absolute five-year warranty for your added assurance of quality. We design Moonbeam electric kitchen aids to make all your kitchen duties a pleasure. The Model 14 electric can opener will handle any size can regardless of shape. It's also completely submersible for easy cleaning--you can even stick it in your dishwasher without worry. Whichever Moonbeam blender you select, you will receive a highly versatile product which will cut in half the time required to create perfect omelets, make pancakes or waffles, cut vegetables for a salad, or crush ice.

Close by clarifying who will do what next and by encouraging prompt action.		As soon as we receive the card or your phone call indicating your choice of blender, we'll send it to you by UPS. By returning the card or calling now, you can be enjoying the speed and convenience of automatically mixed, chopped, and pureed foods in about five days.

		Sincerely,



		Frank Olsen, Senior Service Representative enc

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