Sample 18:

Letter Declining an Order

		Sindelar Corporation 16767 Bumble Bee Avenue Logan, UT 84322-2000 801/555-9999

		January 16, 20xx



		Dr. Georgia Lynch 800 Magnolia Street New Orleans, LA 70114

		Dear Dr. Lynch:

You may thank the reader for "interest," but not for the order.		Thank you for your interest in Sindelar Computer Products. The client-server system you saw advertised is the best Sindelar makes, and it is capable of performing all the tasks you listed in your letter. Sindelar Computer Systems are used in small to medium sized medical and dental practices throughout the country for that reason.

Stress the benefits of the alternative. Readers may write to avoid having to talk to a salesperson, so when that is the alternative, make it seem easy and beneficial.		Because Sindelar equipment and software are available in a wide variety of configurations, we have established a nationwide chain of dealers who are in a better position to determine individual needs and provide onsite training and service. So that you can be sure of receiving the best combination of equipment and software--and the appropriate training for your staff--we have forwarded your request to the Hard & Software Store at 1121 Goodwin Street in New Orleans. One of the client-server specialists from there will call you within the next few days to set up your free consultation.

Include resale to retain the reader's interest.		The enclosed brochure will provide more information about Sindelar products. The most common client-server solutions for medical and dental practices are described on pp. 18-24.

		Sincerely,



		Dale Lukon Assistant to the President enc

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