| Sample 26: | Headline and Simulated Inside Address |
| Marcie's
515 Suburban Way DeKalb, IL 60115 815/555-3318 |
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| Use the headline to catch attention. | What if you lost your home and everything in it?
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| The simulated inside address should pace the reader's expectations and desires. | Have you ever stopped to
Think about how much you Have invested in your home... And everything in it?
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