|Sample 26:|| ||Headline and Simulated Inside Address|
515 Suburban Way DeKalb, IL 60115  815/555-3318
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|Use the headline to catch attention.|| || What if you lost your home and everything in it?
|The simulated inside address should pace the reader's expectations and desires.|| || Have you ever stopped to
Think about how much you
Have invested in your home...
And everything in it?
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