| Sample 27: | Illustration of the Central Selling Point |
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Blair Aircraft
Sales and Service
5600 Airport Road, Richmond, VA 23224-3494
803-555-8787
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| August 15, 19XX
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| Expensive products require exclusive mailing lists. | Mr. Hector Romero, President
Romero Enterprises 1500 Alpine Drive Las Crucas, NM 88003-1000 |
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| Dear Mr. Romero: | ||
| Flying may get you there faster... | ||
| Central selling point indicated by underscored words. | But more important than how fast you get there is how ready to work you are when you arrive. Because flying not only saves you time, but also allows you to arrive fresh and ready to work, you naturally fly whenever you can. When your business takes you to New York, Chicago, San Francisco, or even to San Jose or Kalamazoo, you're in good shape. | |
| But what happens when your business takes you to Albion, Michigan, or to Coyote, Utah? After covering three-quarters of your trip in a couple of hours, you drive... ...and you drive ...and you drive. |
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| By the time you finally reach your destination, you're tired and more ready for a shower and a nap than you are for a business meeting. If you're like most business professionals, you've actually gone a day early to ensure that you would be well rested before your business began. | ||
| The solution? Your own airplane. | ||
| Think of how much time you could save if you could fly directly into all the cities where you need to do business. With a Blair business jet, you'd not only save the time you currently spend driving to your final destination from a metropolitan airport and waiting in airports to change planes, but also arrive fresher and ready for work. | ||
| And you can own a Blair for less than you might think, especially when you consider the actual costs of travel, including the time lost waiting in airports, driving, and to extra nights in hotels. When you consider that your top managers are costing you at least $60 an hour, can you really afford to have them waste time driving or waiting in airports? | ||
| But even more important, can you afford to have your organization represented by tired, grouchy decision-makers? When you travel, can you afford to spend time driving or to arrive tired? | ||
| Because time and efficiency are important to you consider an investment that will be paying for itself with every trip you or your key people take. A Blair business jet can make a difference. The enclosed brochure shows you the wide variety of configurations available. | ||
| For more information, call our toll-free number, 800/666-9000. | ||
| Sincerely,
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| Robin Blair, President
enc |
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| Flying lessons for you or the person you designate are free with the purchase of any Blair jet.
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