| Sample 38: | First Inquiry |
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Mielhe's Appliances
413 Ruth · Kent, Ohio 44240-0413 800-555-4424 · http://www.mielhe.com |
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| March 13, 20xx | ||
| Mr. Norman B. Bateman
275 Broadview Avenue Kent, OH 44240 |
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| Dear Mr. Bateman: | ||
| Pace by reselling the goods or services. Remind the reader of what he or she is currently enjoying. | Remember how thrilled you were the day we installed your Toshiba 52 inch color television set? Your wife and children just couldn't wait to see their favorite shows on the new big screen TV. The Toshiba is one of the very best large-screen TVs on the market, with a bright, clear picture that makes viewing a pleasure. | |
| Lead the reader by reviewing the facts. | When you agreed last December to purchase the $2698 Toshiba television set for nothing down and $115 a month, we were glad to pay your sales tax for you and extend you 36 months of credit to help you afford your purchase. | |
| Blend outcomes by reminding the reader that the consequences of nonpayment are unpleasant. | Although your credit record was less than perfect, we were glad to give you the benefit of the doubt because we had faith in you, and we knew that you and your family would enjoy your television viewing more with a new, large-screen set.
You have now missed three monthly payments, and you must think about this each time you sit down to watch television. That can't be very enjoyable. As a favor to yourself and to your family, take care of this credit obligation before the situation becomes more serious. |
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| Motivate by telling the reader what you expect and when you expect it. | Right now you can solve your problem by using the enclosed envelope to send us your check or money order for $464 to take care of the amount past due plus the charges for late payment. Send us your check today, and you'll enjoy your television viewing more tonight. | |
| Sincerely, | ||
| Paul Mielhe, President
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