Sample 52:   Letter of Transmittal
    Omaha Management Consultants, Inc.
691 Westlake Road  ·   Omaha, NE 68100
http://www.omc.com
      
    12 February 20xx
     
     
     
    Mr. William S. Macbeth, President
Macbeth's Restaurants
1120 Short Road
Omaha, NE 68100
      
    Dear Mr. Macbeth:
     
Pace the reader's expectation by transmitting the report.   Here is the report you requested on 26 October studying the feasibility of opening Macbeth's Restaurants for breakfast. Other members of Omaha Management Consultants are in the process of researching and preparing the reports about your operations and training programs.
     
Lead and begin blending outcomes by summarizing the most important findings. How much of a summary you provide will depend on the length of the report and whether you include a separate abstract or executive summary.   This report shows that with only a small investment in new equipment and a slight increase in personnel and associated expenses, Macbeth's could increase its profits by about 20 percent simply by opening for breakfast. Other fast-food chains have increased their profits that way, and Macbeth's customers indicate that they would prefer breakfast at Macbeth's to those restaurants currently offering breakfast.

At present, restaurants associated with the large motel chains capture most of the breakfast market. The well-known fast-food chains also capture a significant portion of that market. Our surveys show that many commuters who now eat at home, in one of the motel restaurants, or at one of the other fast-food establishments would prefer the quick service and comfortable atmosphere offered at Macbeth's. The most common response from persons already familiar with Macbeths was "Definitely. Macbeth's is better."
     
Motivate by letting the reader know that you are available for future work.   I have enjoyed preparing this report for you, Mr. Macbeth, and I have learned some interesting things about the restaurant business and about Macbeth's while working on it. Please call me directly at 555-1717 when I can be of further service.
     
    Sincerely,

 

Sally K. DeRyke

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