MICROSOFT AND BUSINESS INTELLIGENCE
Title: Hoover's Earns Certified for Microsoft Dynamics Accreditation
Author: Anonymous
Publication: Marketing Weekly News
Issue: n/a
Date Published: July 26, 2010
Summary: At its core, Hoover's value proposition has always been our reliable business intelligence data, coupled with the tools to provide that information efficiently within our clients' daily work streams, to enable more relevant conversations and targeted sales strategies," said James Rogers, Hoover's Vice President of Marketing.
Title: Microsoft Pushes BI For The Masses
Author: Bob Evans
Publication: InformationWeek
Issue: 1263
Date Published: Apr 19, 2010
Summary:
Microsoft says it's preparing to deliver business intelligence for the masses with a new set of products that blend Excel's widely known functionality with sophisticated analytical capabilities for an addressable market of 500 million prospects. Few if any companies have shown the ability to drive robust applications to scale the way Microsoft has with Office and other products, and now the company says it's launching a BI initiative that will blend the familiarity of Excel with the power of SQL Server. The key to winning the trust and support of the IT organization is that built-in capacity for self-managed BI.