DELL
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Dell wants its name to ring from the desktop to the data center. One of the world's top suppliers of personal computers, the company offers a broad range of technology products for the consumer, education, enterprise, and government sectors. In addition to a full line of desktop and notebook PCs, Dell offers network servers, data storage systems, printers, Ethernet switches, and peripherals such as displays and projectors. It also markets third-party software and hardware. Dell's growing services unit provides infrastructure consulting, systems integration, asset recovery, financing, support, and training.
Aeropostale
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Aéropostale wants to fly high in the teen fashion world. The retailer operates about 825 mostly mall-based stores that target teens under the Aéropostale and Jimmy'Z Surf Co. banners in some 47 US states and Canada. Aéropostale stocks the usual teen outerwear (jeans, T-shirts, accessories), mostly under the Aéropostale and Aéro names. It designs and sources its own merchandise so that it can quickly respond to trends. The Aéropostale name originated from a 1920s airmail firm, Compagnie Generale Aéropostale. The brand was created by R.H. Macy & Co. as a private label in the 1980s and later made into a specialty store concept. Macy's sold Aéropostale to its management and Bear Stearns Merchant Banking in 1998.