Research

Apple

Description

Computers are still an important part of its mix, but these days music-related products are at the top of Apple's playlist. The company scored a runaway hit with its digital music players (iPod) and online music store (iTunes). Apple's desktop and laptop computers -- all of which feature its OS X operating system -- include its Mac mini, iMac, and MacBook for the consumer and education markets, and more powerful Mac Pro and MacBook Pro for high-end consumers and professionals involved in design and publishing. Other products include mobile phones (iPhone), servers (Xserve), wireless networking equipment (Airport), and publishing and multimedia software. Its FileMaker subsidiary provides database software.

 

Blizzard

Description

Blizzard Entertainment hopes to continue to produce a flurry of hit games. The company (part of the Vivendi Games group) develops and publishes video game software, including the popular Warcraft, Starcraft, and Diablo series available for play on PCs and console systems. Its highly anticipated massively multiplayer online roleplaying game (MMORPG) World of Warcraft debuted in North America to record-breaking sales in late 2004 and has since surpassed the 7 million worldwide player mark, making it one of the most popular MMORPGs.