Research
 

Need For Ads 

Ever since I was a little kid advertisements always caught my attention. I thought it was cool that just one picture can hold so much information if it is really analyzed and looked at. In the future I can see myself being an advertiser.

In Hongkiat Lim’s article “70 Creative Advertisements That Make You Look Twice” he mentions, “Agencies and big corporations do not believe in ‘cool factors’ in advertisement anymore. Instead, to really stand out of the crowd, the idea has to be really out of the box, something that makes you laugh, talks about it or at least make you look twice.”

            Putting the focus on good advertisements a great example is shown in Figure 1. This ad is displayed in the middle of a city where people can see and inspect the fully loaded SUV on top of the frame of a smart car. According to National Mobility Equipment Dealers Association a large SUV, which is shown in the picture, can weigh 6,000 pounds or more. Based on the information provided by “Damn Interesting” a Smart Car only weighs 1,600 pounds. That is completely mind boggling to think that a 1,600-pound car can hold up a 6,000-pound car. Another analytical way of looking at this car is by its name, Smart Car. This being the smallest car on the market has a lot to prove when it comes to being safe on the road. Facts stated by Ed Grabianowski in his article “How the Smart Car Works” the solution to having a safe smart car is the Tridion steel safety shell. This shell is able to hold the weight of a SUV, which people can think and compare other things in their mind that the smart car can support. What makes this car so smart besides its heavy-duty strength? The size of this car heightens the gas millage saving people from spending their money to fill up the tank.  That seems to be one of the smartest ideas out there. People always dread at the high gas prices but with this car that will be the last of its worries. This ad is able to argue that size does not matter when it comes to strength and safety of a vehicle. The ad also has “Not a dramatization” written under the smart car. The advertisers included this to make sure that people understand that this is real and that a smart car can withstand a 6,000-pound unit.

            Another well-put together ad is shown in Figure 2. This advertisement is also displaying the strength of a vehicle but in a different way that is still unique and creative. Instead of comparing this car to another one this advertisement is comparing this car to a rhinoceros. Of course to understand an advertisement like this, there needs to be knowledge about a rhinoceros. In the article “Fun Facts About Rhinos” created by OurAmazingPlanet Staff mention that Rhinos can weigh up to 6,000 pounds and, “Because of their huge size, strength and aggressiveness when attacked, rhinoceroses are not often hunted by animals other then humans.” This makes sense to have a rhino compared to the car. The ad is showing that this car is strong and sturdy like a rhino. It is an aggressive car that is ready for a challenge. It also provides a want towards the car. Just like how humans want to hunt rhinos, humans should also want to hunt for this car.

In the advertisement it also says, “Its more then technology. Its instinct.”  This could mean that the technology in the car is so advanced that this car has instincts like a rhino.  To clarify in the article “Instinct Theory of Motivation” author Kendra Cherry defines instinct as an, “inherent tendencies to spontaneously engage in a specific pattern of behavior.” For example a rhino has an instinct to run when feeling endangered.  In Figure 2 that is what it is trying to explain. If the car is endangered the technology inside the vehicle will have the instinct to lock the seat belts or extinguish the airbags. Looking at the color of the rhino and car they are somewhat the same shade of grey. Information presented by “The Color Grey” at empower yourself with color psychology.com the meaning of, “The color gray is subdued, quiet and reserved. It does not stimulate, energize, rejuvenate or excite.” The advertisers might be symbolizing that the color of the car makes it look more tough and masculine like the rhinos skin. This could draw to more of the male audience and to those who like the aggressive look to a car but still have a quiet personality. Both of these advertisements interests me because each picture can tell a lot with such little.

Figure 1

Figure 2

 

Works Cited

Bellows, Alan. "The SMART Car." Damn Interesting. Damn Interesting, 11 Dec. 2005.

     Web. 28 Oct. 2013.

Cherry, Kendra. "Instinct Theory of Motivation." About.com Psychology. About.com,

     n.d. Web. 28 Oct. 2013.

"Fun Facts About Rhinos." LiveScience.com. LiveScience, 25 Feb. 2013. Web. 28 Oct.

     2013.

"How Much Does Your SUV or Van Weigh." How Much Does Your SUV or Van Weigh.

     Automotive Mobility Solutions, n.d. Web. 28 Oct. 2013.

Kennedy, John E. "Advertisement (ad)." BusinessDictionary.com. Business Dictionary,

     n.d. Web. 28 Oct. 2013.

Lim, Hongkiat. "Hongkiat.com." Hongkiatcom RSS. Managed VPS Hosting, n.d. Web.

     28 Oct. 2013.

"Smart Car Gets Highest Score in Crash Tests." Autos on NBCNews. NBCNews, 14 May

     2008. Web. 28 Oct. 2013.

"The Color Gray." Empowered By Color. Empower Yourself with Color Psychology, n.d.

     Web. 28 Oct. 2013.

Works Cited (Pictures)

Duncan. "Mitsubishi Pajero with Animal Instinct." The Inspiration Room. The Inspiration

     Room, 11 Mar. 2009. Web. 28 Oct. 2013.

Kim, Susanna. "Smart Car Ad Wows and Underwhelms With Crushing Weight on Top.

     ABC News. Good Morning America, 17 Oct. 2012. Web