Course Requirments

PUBLIC RELATIONS (PURJ) MAJOR
Minimum of 42 hours
Non-teaching Major
Section A: Pre-Communication Requirements ............................................................................ 12 hours
COM 1700: Interpersonal Communication I ........................................................................ 3
COM 2000: Introduction to Communication Theory ........................................................... 3
COM 2400: Introduction to Media and Telecommunications .............................................. 3
COM 2800: Introduction to Organizational Communication ............................................... 3
Prerequisite: “C” or better in COM 2000
Section B: Public Relations Core Requirements .......................................................................... 12 hours
JRN 1000: Foundations of Journalism ............................................................................... 3
COM 2010: Communication Inquiry .................................................................................... 3
Prerequisite: “C” or better in COM 2000
* COM 3500: Public Relations and Organizations .................................................................. 3
Prerequisite: “C” or better in COM 2000
* COM 4500: Public Relations Program Development .......................................................... 3
Prerequisites: “C” or better in COM 2000 & COM 3500
Section C: Public Relations Electives ............................................................................................ 12-14 hours
Select at least four of the following courses:
JRN 2100: News writing and Reporting ............................................................................. 3
Prerequisite: “C” or better in JRN 1000
JRN 3100: Advanced Reporting and Online Research ....................................................... 3
Prerequisites: “C” or better in JRN 2100
COM 2410: Film Communication ........................................................................................ 3
COM 2560: Broadcast Operations ........................................................................................ 3
COM 2570: Audio Programming and Production ................................................................ 3
Prerequisites: “C” or better in COM 2000 & COM 2410 or COM 2560
COM 3320: Group Problem Solving .................................................................................... 3
Prerequisites: “C” or better in COM 1700, COM 2000
* COM 3350: Leadership ........................................................................................................ 3
Prerequisites: “C” or better in COM 1700, COM 2000
COM 3540: Web Design Basics ........................................................................................... 3
Prerequisites: “C” or better in CS 1050 or equivalent
COM 3550: Small Format Video Production ....................................................................... 3
Prerequisites: “C” or better in COM 2000 & COM 2410 or COM 2560
COM 3560: Film Production ................................................................................................ 3
Prerequisites: “C” or better in COM 2000 & COM 2410
COM 3570: TV Studio Production ....................................................................................... 3
Prerequisites: “C” or better in COM 2000 & COM 2410 or COM 2560
* COM 3580: TV and Film Scripting ...................................................................................... 3
* COM 3590: Broadcast Journalism ........................................................................................ 3
COM 4300: Persuasion and Social Influence ....................................................................... 3
COM 4400: Public Relations Case Studies .......................................................................... 3
Prerequisite: “C” or better in COM 3500
* COM 4480: Telecommunications Management ................................................................... 3
Prerequisites: “C” or better in COM 2000 & COM 2400
COM 4770: Communication Ethics ..................................................................................... 3
COM 4990: Internship .......................................................................................................... 3
Prerequisites: Admitted to a major, junior or senior standing
Com 5550: Advanced Multi-media…………………..………………………………………3

IMAG 1500: Introduction to Imaging .................................................................................... 4
IMAG 2510: Multimedia Publication and Design ................................................................. 3
Prerequisites: “C” or better in MATH 1160 or 1180
Section D: Communication Electives: ………………………………………..minimum 6 hours
Six hours of electives in Public Relations, three of which may be selected from any courses offered by the school and three hours selected from upper-level (3000 or higher) courses in the school. Courses outside the school may be used with prior written permission of the School of Communication Adviser.

School of Communication, Western Michigan University, Kalamazoo, MI 49008
Phone: (269) 387-3130 Fax: (269) 387-3990 Email: Estelle.l.carver@wmich.edu
Last updated on: November 7, 2008