Research

Marketing

            Business marketing is a large field of work where one can do many things.  Marketing includes advertising, communications, and marketing itself.  Marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (Lamb, 3).  Those that are studying to go into the marketing field will have several options for when they graduate with their degree.  Possible fields may be advertising, sales, management, human resources, marketing, and other business-related options.  These fields are all different in their own way, but do share some similarities. 

Advertising is a part of marketing, but marketing is not only advertising.  Sales would be selling the items that are being marketed.  Management may include becoming a marketing manager; this person would manage those in the marketing department of the firm.  Human resources is more communication-involved, but it is necessary to know how to treat people when marketing, whether it be demographically or in other ways.  People tend to choose marketing majors because it does not make them exclusive to marketing only; there are many possible options that have aspects of marketing in them. 

Bibliography

Lamb, Charles W, Jr, Joseph F Hair and Carl McDaniel. MKTG 5. Mason: South-Western, 2012. Print.