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APPLE, INC.

DESCRIPTION
Apple aims for nothing short of a revolution, whether in personal computing or digital media distribution. The company's desktop and laptop computers -- all of which feature its OS X operating system -- include its Mac mini, iMac, and MacBook for the consumer and education markets, and more powerful Mac Pro and MacBook Pro for high-end consumers and professionals involved in design and publishing. Apple scored a runaway hit with its digital music players (iPod) and online music store (iTunes). Other products include mobile phones (iPhone), servers (Xserve), wireless networking equipment (Airport), and publishing and multimedia software. Its FileMaker subsidiary provides database software.

 

LIMITED BRANDS

DESCRIPTION
Limited Brands is as much of a shopping-mall mainstay as food courts and teenagers. The company operates about 2,925 stores throughout North America under the Victoria's Secret, Bath & Body Works (BBW), and La Senza (in Canada) banners, as well as corresponding Web sites. Originally focused on apparel, Limited Brands sold its ailing Limited Stores and Express chains -- leaving the company free to focus on its core brands: Victoria's Secret and BBW. Limited Brands also owns apparel importer MAST Industries, luxe department store operator Henri Bendel, and The White Barn Candle Co. The company is controlled by founder and chairman Leslie Wexner.