Research
E-Business Marketing

Immediacy: Internet marketing is able to, in ways never before imagined, provide an immediate impact

               E-business marketing (EBM) is an interdisciplinary major that combines the study of marketing and information systems to prepare students for careers in fields such as e-commerce, digital marketing, mobile marketing, social media, and web and mobile application development and services. Benefits of e-Marketing over traditional marketing:Reach: e-Marketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.Scope: Internet marketing allows the marketer to reach consumers in a wide range of products and services. E-Marketing includes, among other things, information management, public relations, customer services and sales. With the range of new technologies becoming available all the time, this scope can only grow.Interactivity: e-Marketing facilitates conversations between companies and consumers. With a two-way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive.

            E-Biz Marketing has many advantages:Cost-Effective Marketing.With an e-business, all of your marketing efforts end with one goal; to drive target traffic to your business website. E-business allows you to use many online marketing tactics including email marketing, article marketing, social media networking and e-newsletters. Most of these online marketing efforts are very low cost or free, so an e-business allows for highly cost-effective marketing strategies.Flexible Business Hours: E-business breaks down the time barriers that location-based businesses encounter. Because the Internet is available 24 hours a day, seven days a week, your business never closes. An e-business can literally be making money while you are fast asleep.Eliminates Geographic Boundaries: An e-business also allows you to widen your reach. An online business can reach customers in the four corners of the Earth. Reduces Transaction CostRunning an online business reduces the cost per transaction because it takes less manpower to complete an online transaction. Once you get your website up and running, the customer places the order online, which removes the need for a salesperson. The customer payment goes through your online payment processing software eliminating the need for a store clerk. Someone has to download the order and ship it, which is probably you, but an e-business transaction has less burden of cost on the business, making each transaction more cost effective than a brick-and-mortar business. Low Overhead Costs: Running an e-business cut back is much less than most of the costs involved in running a physical location. E-businesses have less expensive phone, rent and utility bills than businesses with physical locations. An e-business also reduces the cost of paying employees because you do not need someone to approve your website during business hours. Some e-businesses do not require any additional space and can be run out of your home, which you are already paying rent for or your mortgage payment. Even housing inventory may not be an issue because you may be able to establish a drop-shipping situation, where your wholesaler ships orders for you on behalf of your business.

 

References:

"How Will E-Business Affect a Marketing Plan?" Small Business. N.p., n.d. Web. 13 Apr. 2014.

 

"What Is EMarketing and How Is It Better than Traditional Marketing?" Why Is EMarketing Important? N.p., n.d. Web. 13 Apr. 2014.

 

"Ecommerce Careers." Excite Education. N.p., n.d. Web. 13 Apr. 2014