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Telecommunications Management

Course Description

The fields of media and telecommunications are at an historic crossroads
in their evolution and development. Changes in technology, most notably the Internet and digital media arts, are changing many of our basic assumptions regarding the delivery of information, news and entertainment content.

This course examines the business strategy and management principles
involving five sectors of the media and telecommunications fields, including: Broadcast Television, Cable Television, Telephony (wired and wireless communication), Satellite Communication and the Internet.

The second part of this course examines a number of management and
planning issues that are essential to the training of today's media and telecommunications professional. They include: 1) Strategic Planning,
2) Finance and Budgeting, 3) Marketing, 4) Leadership and 5) Small Business Consulting.

One of the important objectives of this course is to learn how to focus on all
aspects of a product supply chain and consumer experience. The goal is to
better understand the close working relationship between product development, manufacturing, marketing, and customer service. A second goal of the course
is to learn how to troubleshoot when problems arise. A real defining moment for
any manager is when he/she is faced with the unexpected and how well a person is able to adapt and demonstrate good problem solving skills.

Required Reading & Materials

  • Richard Gershon, Telecommunications & Business Strategy,
    (New York, NY: Routledge, 2009).
  • A Com. 4480 course pack containing power point slides will be available
    for purchase at the WMU campus bookstore. It will be available under the heading Telecommunications Management (Com. 4480)Course Notes
  • A three ring binder with chapter divides

Evaluation

There are three exams and one major project assignment that are each worth
25% of your final grade.

Grading Scale

93-100 A
87- 92 B/A
82- 86 B
76- 81 C/B		 70-75 C
65-69 D/C
60-64 D
-59 E

Course Description and Outline

WestCom Project Assignment

Study Guide 1.

Apple Case Study - Project Sample

Study Guide 2.

Study Guide 3.

University of Navarra, Media Management

Class Syllabus