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Telecommunications Management
Course Description
The fields of media and telecommunications are at an historic crossroads
in their evolution and development. Changes in technology, most notably the Internet and digital media arts, are changing many of our basic assumptions regarding information, news and entertainment content.
This course examines the business strategy and management principles
involving six sectors of the media and telecommunications fields, including: Broadcasting, Cable Television, Telephony, Satellite Communication,
Cellular & Wireless Communication and the Internet. Each of the six sectors includes a brief overview and contains information pertaining to industry
structure, technology description, program / service offerings, as well as
strategic planning issues facing the said industries.
The second part of this course examines a number of management and
planning issues that are essential to the training of today's media and telecommunications professional. They include: 1) Strategic Planning,
2) Finance and Budgeting, 3) Marketing, 4) Leadership and 5) Innovation.
Required Reading & Materials
- Richard Gershon, Telecommunications & Business Strategy,
(New York, NY: Routledge, 2009). - Com. 4480 Course Pack which includes full set of power point available
for purchase at the WMU campus bookstore. - A three ring binder with chapter divides
Evaluation
There are three exams and one major project assignment that are each worth
25% of your
final grade.
Grading Scale:
| 93-100 A 87- 92 82- 86 B 76-81 C/B |
70-75 C 65-69 D/C 60-64 D -59 E |
Course Description and Outline
WestCom Project Assignment
WestCom Project Sample