Home > Courses Taught > Communication Technology and Innovation 5540
Communication Technology
& Innovation
Course Objectives
Innovation can also be described as the “power to redefine an industry”
(Davilla, Epstein & Shelton, 2006). From Direct Broadcast Satellites to fiber optic delivery and smart homes, this course will examine a number of media and information technologies that have
transformed the business of communication.
It is intended for the working professional who requires an applied understanding of the design characteristics and performance features of several important communication technologies including satellite communications and television broadcasting, fiber optic delivery and smart homes, the Internet and E-commerce, smart phones and wireless communication, and intelligent networking and virtual reality.
Part of our assignment involves taking a closer look at a number of issues pertaining to the social use of media and information technology. Special attention is given to such topical issues as digital lifestyle and personalization, social networking (Facebook, Twitter etc.), human/computer interface design as well as select theories of communication technology, including Innovation and Design theory, Diffusion of Innovation, Innovator’s Dilemma, Social Presence and Media Richness theory.
A second goal of this course is to look at the subject of innovation. Today, innovation is about much more than developing new products and services. It is about reinventing business and organizational processes and building entirely
new markets to meet untapped customer needs. Innovation is about taking organizations built for efficiency and rewiring them for creativity and growth.
Required Reading and Materials
2) Richard A. Gershon, Com. 5540 Course Pack, including a full set of power point slides. The Com. 5540 course pack is available at the WMU bookstore.
3) A set of on-line readings to correspond with weekly topic issues
4) A three ring binder -- with section tabs for 15 units
Evaluation:There will be three exams and one paper that are each worth 25% of your final grade.
Grading Scale:
| 93-100 A 87- 92 82- 86 B 76-81 C/B |
70-75 C 65-69 D/C 60-64 D -59 E |