Home > Courses Taught > Strategic Planning, Communication and Innov. 6430
Strategic Planning, Communication
& Innovation
Course Description
This course will examine the importance of innovation (and innovative thinking) to the long term success of today’s business and nonprofit organizations. Strategic planning is the set of managerial decisions and actions that determine the long term performance of a company or organization. Innovation is important because it creates a long-term lasting advantage for an organization. The goal of highly innovative organizations is to make innovation a sustainable, repeatable process. A basic theme found throughout this course is that successful innovation presupposes effective communication between and among all organizational players involved in the development of new products and services. This is at the heart of change management.
Today, innovation is about much more than developing new products. It is about reinventing business and organizational processes and building entirely new markets to meet untapped customer needs. In the field of business and technology, innovation breaks down into three subset areas. They include: 1) product innovation, 2) business model innovation and 3) process innovation. Some of today’s more innovative companies are innovative in all three areas. A second important theme has to with how users adapt and respond to change. Special attention is given to the topics of diffusion of innovation and the innovator’s dilemma.
WMU Electronic Article Registration
Strategic Planning & Innovation Project