RICHARD A. GERSHON

1503 Academy Street
Kalamazoo, MI 49006
Tel. (269) 349 - 4821 (home)
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Tel. (269) 387 - 3182 (office)
Fax (269) 387 - 3990 (office)
Email: Richard.Gershon@wmich.edu

EDUCATION

Ph.D. Mass Communication
Ohio University: Athens, Ohio 45701
June 1986

M.Ed. Education
University of Vermont: Burlington, VT 05405
June 1980

B.A. English (Danforth Honors)
Goddard College: Plainfield, VT 05667
June 1974

PROFESSIONAL EMPLOYMENT

Professor, Co-Director
Telecommunications & Information Management Program
WESTERN MICHIGAN UNIVERSITY
School of Communication,
1903 West Michigan Ave., Kalamazoo, MI 49008
September 1989 - present

Teaching Responsibilities - Courses:

Assistant Professor, Telecommunications
STATE UNIVERSITY OF NEW YORK, College at New Paltz
Department of Communication: New Paltz, NY 12561
September 1986 - June 1989.

Director of Telecommunications Research,
Senior Business Editor, Telecommunications Magazine
Horizon-House Publications: Dedham, MA 02026
August 1984 - June 1986.

Instructor, English and Mass Communication
RICE MEMORIAL HIGH SCHOOL: Burlington, VT 05401
September 1976 - June 1981.

PUBLICATIONS

Books and Monographs

Gershon, R. (2011). Intelligent networks and international business communication:
A systems theory interpretation. Media Markets Monographs. No. 12. Universidad de Navarra Press, Pamplona, Spain.

Gershon, R.A. (2009). Telecommunications & Business Strategy. New York, NY: Routledge.

Gershon R.A. (2001). Telecommunications Management: Industry Structures and Planning Strategies. Mahwah, NJ: Lawrence Erlbaum & Associates.

Gershon R.A. (1997). The Transnational Media Corporation: Global Messages and Free Market Competition. Mahwah, NJ: Lawrence Erlbaum & Associates.

Journal Articles and Book Chapters: (2000-2011)

 Gershon, R.A. (Fall 2011). Editor, Special Issue: Intelligent networking and global media communication. The Global Media Journal. 11(19), in press. Available at:
http://lass.calumet.purdue.edu/cca/gmj/fa11/gmj-fa11-TOC.htm

Gershon, R.A. (2011). Business process Innovation and the intelligent network. In Z. Vukanovic
and P. Faustino (Eds.), Managing Media Economy, Media Content and Technology in the Age of
Digital Convergence (pp. 59-85). Lisbon, Portugal: Media XXI / Formal press.

Gershon, R.A. (2010). Digital media & innovation: Reinventing the American newspaper.
In A. Targowski and T. Rienzo (Eds.) Newspapers in Crisis: Can an Educated Society be Sustained
by Digitalization . (pp. 3-17). Kalamazoo, MI: Civilization Press.

Gershon, R.A. (2009). Media management & innovation: Disruptive technology and the challenges
of business reinvention. In A. Albarran, P. Faustino and R. Santos (Eds.), The Media as a Driver of
the Information Society. (pp. 299-319). Lisbon, Portugal: Media XXI / Formal press.

Gershon, R.A. (2009). Intelligent networking and business process innovation. In I. Lee (Ed.), Handbook of Research on Telecommunications Planning and Management. (pp. 459-471). Hershey, PA: IGI Global.

Gershon, R.A. (2007). The Transnational media corporation and the economics of global competition. In Yahya R. Kamalipour (Ed.), Global Communication (2nd ed.). (pp. 55-78). Belmont CA: Wadsworth.

Gershon, R.A. (2006). Telecommunications education: The challenges and opportunities of a changing discipline. The International Journal on Media Management. 8(1), 29-38.

Gershon, R.A. (2006). Issues in transnational media management. In A. Albarran, M. Wirth & S. Chan-Olmsted (Eds.), Handbook of Media Management and Economics. (pp. 203-228). Mahwah, NJ: Lawrence Erlbaum & Associates.

Gershon, R.A. (2006). Deregulation, privatization and the changing global media environment. In Oliver Boyd Barrett (Ed.), Communications Media, Globalization and Empire. (pp. 185-205). London, UK: John Libbey.

Gershon, R.A. (2005). The transnationals: Media corporations, international trade and entertainment flows. In Ann Cooper-Chen (Ed.), Global Entertainment Media. (pp. 17-35). Mahwah, NJ: Lawrence Erlbaum & Associates.

Gershon, R.A. (2004). Intelligent networking and the information economy. In K. Lewandowski (Ed.), Annual Review of Communications. Vol. 57. (pp. 611-622). Chicago, IL.: International Engineering Consortium.

Gershon, R.A. & Suri, V.R. (2004). Viacom Inc.: A case study in transnational media management. Journal of Media Business Studies. 1(1), 47-70.

Gershon, R.A. (2003). Cellular telephony. In D.H. Johnston, (Ed.), Encyclopedia of International Media & Communications Vol. 1. (pp. 175-188). San Diego, CA: Academic Press.

Gershon, R.A. (2002). The Transnational media corporation and the economics of global competition. In Yahya R. Kamalipour (Ed.), Global Communication (pp. 51-72). Belmont CA: Wadsworth.

Gershon, R.A. & Kanayama, T. (2002). The SONY corporation: A case study in transnational media management. The International Journal on Media Management. 4(2), 44-56.

Gershon, R.A. (2000). The Transnational media corporation: Environmental scanning and strategy formulation. Journal of Media Economics. 13(2), 81-101.

Lievrouw, L., Gershon, R.A., et. al. (2000). Building the subdisciplines: An overview of communication and technology research. In Bill Gudykunst, (Ed.), Communication Yearbook 24 (pp. 271-195). Thousand Oaks, CA: Sage.

HONORS, GRANTS & AWARDS

Fulbright Visiting Scholar, University of Navarra , Facultad de Comunicación,
Pamplona Spain : October – December 2011.

International Telecommunications Education & Research Association: The 2011 ITERA
Program Excellence Award given to Western Michigan University's Telecommunications & Information Management program. Presented in Indianapolis, IN: April 9, 2011.

International Telecommunications Education & Research Association: The Distinguished
Service Award. Presented in Nashville, TN: April 11, 2010.

Carnegie Foundation for the Advancement of Teaching: U.S. Professor of the Year, 2008. Honorable Mention, Washington, DC: November, 2008.

Western Michigan University: The Distinguished Teaching Award, 2007.
Presented by the President and the University Board of Trustees, Kalamazoo, MI: October 25, 2007.

Western Michigan University: College of Arts & Sciences, Faculty Achievement Award in Teaching, 2005. Presented by the College of Arts & Sciences, Kalamazoo, MI: December 7, 2005.

Western Michigan University: School of Communication, School of Communication Undergraduate Teaching Award, 2002. Presented by the Eta Rho Chapter of Lambda Pi Eta, (National Communication Honor Society), Kalamazoo, MI: April 3, 2002.

The Association for Education in Journalism & Mass Communication (AEJMC): The Barry Sherman Award for Teaching Excellence, 2001. Presented by the Media Management & Economics Division, AEJMC, Washington DC: August 5, 2001.

Nihon University – Japan: Visiting Scholar, $10,000 Grant – College of Engineering & Technology. Tokyo, Japan: March - April, 2000.

The International Radio & Television Society (IRTS): Stephen H. Coltrin Professor of the Year, 2000 – For Excellence in the Field of Communication and Education, Presented by IRTS,
New York, NY: March 5, 2000.

National Cable Center in cooperation with the University of Denver,The Cable Center Book Award, 1998 – Book of the Year. Presented by the National Cable Center, Atlanta, GA: May 2, 1998.

Phi Kappa Phi - National Honor Society (1997). Selected for induction, Western Michigan University Chapter, Kalamazoo, MI: April 14, 1997.

CONFERENCE PAPERS and PRESENTATIONS (1998-2012)

Gershon, R.A. (May 2012). “Digital Media, Innovation and the Apple iPad: Reinventing
the 21st Century Newspaper.” The 10th Annual World Media Economics and Management
Conference, Thessaloniki, Greece. (scheduled).  

Gershon, R.A. (May 2012). “ Media Innovation: Three Strategic Approaches to Business Transformation.” The 10 th Annual World Media Economics and Management Conference, Thessaloniki, Greece. (scheduled).  

Gershon, R.A. (April 2012). “Innovation Failure: A Case Study Analysis of Eastman Kodak
and Blockbuster Video.” The 2012 Broadcast Education Association Conference, Las Vegas, NV.

Gershon, R.A. (October – December 2011). Fulbright Visiting Scholar, University of Navarra,
Facultad de Comunicación, Pamplona, Spain.

Two Accelerated Courses:

Gershon, R.A. (July 2011). “Intelligent Networking and the Transnational Corporation:
Redefining Business Space.” The 2011 International Association for Media & Communication
Research (IAMCR), Istanbul, Turkey.

Gershon, R.A. (May 2011). “Digital Media and Innovation: Three Strategic Approaches
to Business Transformation.” The 61st Annual International Communication Association
(ICA) Conference, Boston, MA.

Gershon, R.A. (May 2011). “Intelligent Networking: The ITS Model and Network Evolution:
A Systems Theory Interpretation.” The 61st Annual International Communication Association
(ICA) Conference, Boston, MA.

Gershon, R.A. (June 2010). “Digital Media Innovation: Three Strategic Approaches to
Business Transformation," Conference on Media Management Practice in the Age of Disruption,
Columbia Institute for Tele-Information (CITI), Columbia University, New York, NY.

Gershon, R. A. (March 2010). Invited Keynote Address, “Digital Media Innovation: Reinventing
the Newspaper Future,” Conference on the Future of Michigan Newspapers and Society,
Western Michigan University, Kalamazoo MI.

Gershon, R. A. (November 2009). Invited Presentation, “Digital Media & Innovation: Disruptive Technology and the Challenges of Business Reinvention,” Department of Telecommunication, Information Studies and Media, Michigan State University, East Lansing, MI.

Gershon, R. A. (November 2009). Invited Presentation, “Digital Media & Innovation:
Disruptive Technology and the Challenges of Business Reinvention,” School of Media Arts and
Studies, Ohio University, Athens, OH.

Gershon, R. A. (June 2009). “A Roundtable Panel on Globalization and the Media: In Search of Balanced Representation and Promotion of the Common Good,” Globalization: the Challenge to America, 8 th Annual Conference, DePaul University, Chicago, IL.

Gershon, R.A. (April 2009). “Value Innovation: A Case Study Analysis of Apple iTunes and Netflix,” Presentation given at the Broadcast Education Association (BEA) Conference, Las Vegas, NV.

Qing, Q. & Gershon, R.A. (April 2009). "E-Commerce Development in China: When Culture and
Economics Collide," Paper presented at the 2009 International Telecommunications Education & Research Association (ITERA) Conference, Atlanta, GA.

Gershon, R.A. (May 2008). "Media Management & Innovation: Disruptive Technology and the Challenges of Business Reinvention," Paper presented at the 8th World Media Economics Conference, Lisbon, Portugal.

Gershon, R.A. (March 2008). "Intelligent Networking and Business Process Innovation: A Case Study Analysis of Dell Computer and Home Box Office, Inc." Paper presented at the 2008 International Telecommunications Education & Research Association (ITERA) Conference, Louisville, KY.

Gershon, R.A. (March 2007). "Electronic Commerce: Lessons Learned - Strategies for the Future," Paper presented at the 2007 International Telecommunications Education & Research Association (ITERA) Conference, Louisville, KY.

Gershon, R.A. (October 2005). Featured Speaker and Presenter, “Telecommunications Education:
The Challenges and Opportunities of a Changing Discipline,” International Telecommunications Education & Research Association (ITERA) Industry/Education Mini Summit. Las Vegas, NV.

Gershon, R.A. (September 2005). Featured Speaker and Presenter, “AT&T: The Rise and Fall
of a Great American Company,” and “From Marconi to Satellite Radio: A Brief History of Technology Invention and Innovation,” Murray State University, Murray, KY.

Gershon, R.A. (May 2005). “Media & Telecommunications Management: Finding Common Ground Between Curricular Approaches,” Presentation given at the National Cable & Telecommunications Association Academic Seminar, New Orleans, LA.

Gershon, R.A. (April 2005). "Media and Telecommunications Management: Defining the Core Curriculum," (Part II.) Media and Telecommunications Management: Scholar Task Force Workshop, Program Coordinator, Broadcast Education Association (BEA) Conference, Las Vegas, NV.

Gershon, R.A. (April 2005). "Media and Telecommunications Management: Defining the Core Curriculum," (Part I.) Media and Telecommunications Management: Scholar Task Force Workshop, Program Coordinator, Broadcast Education Association (BEA) Conference, Las Vegas, NV.

Gershon, R.A. & Alhassan, A., (May 2004). “AOL Time Warner & WorldCom Inc: Corporate Governance and Diffusion of Authority,” Paper presented at the 6th World Media Economics Conference, Montreal, Canada.

Gershon, R.A. (April 2004). “For Whom the Bell Tolls: AT&T 20 Years After Divestiture,” Paper presented at the 3 rd Telecommunications & Information Technology Conference, Louisville, KY.

Gershon, R.A. (April 2004). “Media & Telecommunications Management: Finding Common Ground Between Curricular Approaches,” Presentation given at the Broadcast Education Association (BEA) Conference, Las Vegas, NV.

Gershon, R.A. & Suri, V.R., (October 2003). “Viacom: A Case Study in Transnational Media Management,” Paper presented at the Global Fusion 2003 Communication & Culture Conference, Austin, TX.

Gershon, R.A. & Alhassan, A. (May 2003). “AOL/Time Warner and WorldCom: Corporate Governance and the Effects of the Deregulation Paradox,” Paper presented at the 53rd International Communication Association ( ICA) Conference," Law & Policy Division, San Diego, CA.

Gershon, R.A. (April 2003). "Understanding Corporate Governance: The Telecommunications Industry in Crisis,” Paper given at the 2 nd Telecommunications & Information Technology Conference, Louisville, KY.

Gershon, R.A. (September 2002). "The Deregulation Paradox: The Telecommunications Industry
in Crisis,” Paper presented at the 30th Annual Telecommunications Policy Research Conference, Alexandria VA.

Gershon, R.A. (July 2002). “The SONY Corporation: Japanese Values and a Changing Corporate Culture,” Paper presented at the Global Media Studies Conference, Spokane, WA.

Gershon, R.A. & Kanayama, T. (August 2001). "The SONY Corporation: A Case Study in Transnational Media Management," Paper presented at the annual meeting of the Association for Education in Journalism & Mass Communication (AEJMC) Washington, DC.

Gershon, R.A. (June 2001). "Telecommunications Management and the Use of Case Study Analysis," Cable / Telecommunications Curriculum Roundtable, Presentation given at the annual National Cable Television Association (NCTA) Academic Seminar, Chicago, IL.

Gershon, R.A. (October 2000). "Telecommunications and Intelligent Networking," Paper presented
at Global Fusion 2000 Communication & Culture - Bridging Borders, St. Louis MO.

Gershon, R.A. (March - May 2000). Visiting Scholar, Nihon University, College of Engineering and Technology, Tokyo, Japan.

A series of five lecture presentations:

Gershon, R.A. (June 1999). "Telephone-Cable Cross-ownership: Strategic Planning Issues,"
Paper presented at the annual meeting of the National Cable & Telecommunications Association (NCTA) Academic Seminar, Chicago, IL.

Gershon, R.A. (April 1999). "Transnational Media Ownership: Software and Technology Partnerships," Paper presented at the 44th Broadcast Education Association (BEA) conference, Las Vegas, NV.

Gershon, R.A. (August 1998). "Satellite and Wireless Telecommunications: Strategic Planning Issues," Management presentation given at George Washington University," Washington , DC .

Gershon, R.A. & Egan, B. (May 1998). "Retransmission Consent, Cable Franchising and Market Failure: A Case Study Analysis of WOOD-TV 8 vs. Cablevision of Michigan," Paper presented at the annual meeting of the National Cable Telecommunications Association (NCTA) Academic Seminar, Atlanta, GA.

Gershon, R.A. (April 1998). "The Globalization of News Media Markets: How Competitive Forces
Shape Information Flow," Paper presented at the 43rd annual Broadcast Education Association
(BEA) conference, Las Vegas, NV.

Gershon, R.A. & Egen, B. (April 1998). "WOOD TV 8: Cable Franchising and the Challenges of Retransmission Consent,” Paper presented at the 43rd Annual Broadcast Education Association
(BEA) conference, Las Vegas, NV.

PROFESSIONAL SERVICE

National Academic Service

Chairman, Board of Directors, International Telecommunications Education & Research
Association (ITERA), April 2011 – Present. See http://www.itera.org/

Project Management:

ITERA 2009 Conference Program, Co-Chair,
April 18-20, 2009, Atlanta, GA

Project Management:

President, International Telecommunications Education & Research Association (ITERA),
April 2004 – March 2006.

Project Management:

Journals and Editorial Boards

Journal Editing and Reviewing:

Program Chair, 2006 National Cable Television Academic Seminar.

The seminar is co-hosted with the US Cable Center and the National Cable & Telecommunications Association annual conference, April 9-12, 2006

Responsibilities:

Program Chair and Case Study Author, 2000 International Radio Television Society (IRTS) Faculty-Industry Seminar,

Telecommunications and Business Strategy, New York, NY: February 23-27, 2000.

Responsibilities:

Western Michigan University Service

Chair, Campus Planning & Finance Council, May 2004 – June 2007.

Responsibilities:

Telecommunications & Information Management program, 2003-Present.

Co-Director for new joint major: Telecommunications & Information Management (TIM) sponsored by the School of Communication and the Department of Business Information Systems.

Project Management:

School of Communication

PROFESSIONAL ORGANIZATIONS