Unlike a book with multiple pages that are bound together into a single unit, a webpage that is part of website is not integrally linked to the whole site. Each oage stands alone- a single html document with its own URL that can be accessed directly.
Search engines often display links to interior pageswhere the searched keywords appear. This can cause confusion among visitors because it is not apparent to them where they are at first. Hence it is improtant to give information about the authorship on each page in order to make each page free standing.
We should rpovide information about the author- Who, Where, and When- on each pageat the bottom. That is, who is the author or owner of the site, where is the author physically located, and when was the information on the page updated.
Alex Calvert WMU School of Communication, Kalamazoo Michigan
June 21, 2016