Search Engine Optimization
Most web users arrive at a website via search engine.If we want to increase traffic to our site, we need to make sure our site is search engine friendly: that is, we should optimize our web page so taht the search engine can discover and display a link to our website correctly.
There are three major recommendations to make our website search engine friendly.
- Always provide a TITLE to your webpages. Dreamweaver assigns a default title "Untitled Document" whenever a new html document is created. We should change this default and give an appropriate title. Or else your page in a search result will be "untitled document". There is no better way to give a good impression about your site to the potential visitor.
- Assign the metatag "keywords" thereby telling the search engine what the most important keywords are. You want the search engines to index your page using these keywords.
- Assign the metatag "description". This is a brief description of your site that is displayed in search results under the title/link to your webpage. Providing a clear description helps a web user decide if your website is likely to meet his/her information needs. It certainly gives a good impression to the potention visitor.