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Search Engine Optimization

Most web users arrive at a website via search engine.If we want to increase traffic to our site, we need to make sure our site is search engine friendly: that is, we should optimize our web page so taht the search engine can discover and display a link to our website correctly.

There are three major recommendations to make our website search engine friendly.

  1. Always provide a TITLE to your webpages. Dreamweaver assigns a default title "Untitled Document" whenever a new html document is created. We should change this default and give an appropriate title. Or else your page in a search result will be "untitled document". There is no better way to give a good impression about your site to the potential visitor.
  2. Assign the metatag "keywords" thereby telling the search engine what the most important keywords are. You want the search engines to index your page using these keywords.
  3. Assign the metatag "description". This is a brief description of your site that is displayed in search results under the title/link to your webpage. Providing a clear description helps a web user decide if your website is likely to meet his/her information needs. It certainly gives a good impression to the potention visitor.

Alex Calvert WMU School of Communication, Kalamazoo Michigan

June 21, 2016