World Wide Web is a place people visit to meet their information needs. People do not really want to waste thier time on sites devoted to self promotion and advertising.
However, there are ways to successfully promote yourself or sell products. Often a siccessful strategy is to provide some valuable information to the users that will draw them to your site. For instance, if you are a financial advisor and want to promote your services, provide some free financial information on your site. Visitors will benefir from the information and will learn about you as a source of sound financial advice.
This is called indirect marketing.
Alex Calvert WMU School of Communication, Kalamazoo Michigan
June 21, 2016