Alex Calvert Midterm Exam

Primary vs. Secondary Audience: What is the difference between the primary target audience and the secondary target audience of your website? Explain with an example. Why would you need to target secondary target audiences?

The primary audience is the broad, most general definition of the audience you hope to target with a website. The secondary target audience is usually a smaller sect of the primary audience, with more specific needs. In my website, for example, which is based around Pokemon glitches, the primary audience is gamers who play Pokemon games at any point, and a secondary audience would be people who played the games in the past and are reading on glitches for entertainment. This happens frequently with gamers. It is important to target secondary audiences, because their more specific needs likely are not met by as many websites. This means that by catering to them, you are almost guaranteeing that they will use your site.