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ED RYAN

Graphic Designer

Work »

FUTURE LEADERS OF KALAMAZOO

Client: Western Michigan University Lee Honors College, Spring 2015

 

FLOK is a new program that pairs students from Western Michigan University’s Lee Honors College with area middle schoolers for tutoring and mentoring. The goal of FLOK is to create a culture with a focus on future success in higher education for students that might otherwise view themselves as incapable. Properly fostering this kind of cultural change required a brand that students could identify with from the program’s start.