FUTURE LEADERS OF KALAMAZOO
Client: Western Michigan University Lee Honors College, Spring 2015
FLOK is a new program that pairs students from Western Michigan University’s Lee Honors College with area middle schoolers for tutoring and mentoring. The goal of FLOK is to create a culture with a focus on future success in higher education for students that might otherwise view themselves as incapable. Properly fostering this kind of cultural change required a brand that students could identify with from the program’s start.