Joe Sanders's COM354 Final Exam
Fall 2007


Answer 3

It is important to conduct audience research before designing a webpage because it is necessary to know what people are looking for when they come to your website. Audience research is the best way of getting into the minds of your potential users and will get you thinking about who your Primary Audience and Secondary Audience will consist of.

Primary Audience: Those who will come to your site because they are specifically looking for the information you provide.

Secondary Audience: Those who will stumble upon your site while searching related sites for similar information.


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Created by Joe Sanders
For Dr. Kayany's COM354 Web Design Class
Copyright 2007
Last Updated On: December 11, 2007 11:01 AM