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Research |
Kraft Foods, Inc. What do you get when you mix Jell-O, Miracle Whip, Oreos, and Velveeta? You get a big slice of the Kraft Foods pie called Kraft North America. A business segment of the world's #2 food company, it "houses" the company's North American consumer sectors, including beverages, cheese and dairy, convenient meals, grocery, snacks and cereals, and foodservice operations. Other segment's brands include Kraft, Maxwell House, Oscar Mayer, Kool-Aid, South Beach Living, and Tombstone. Former parent Philip Morris (now Altria Group) acquired Nabisco in 2000 and folded its operations (including Ritz crackers and Chips Ahoy!) into its North American unit. Alltel |
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