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The link above will take you to my homepage. |
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Fact 1: There are close to 50 Million Tweens/Teens (ages 8 - 18) in the U.S. today (Derowitsch, 46).
Fact 2: Tween/Teen buying power is around $50 Billion dollars, while about $2 Billion dollars is spent on advertising, targeting children via their parents and vice versa, each year (Emerson, 1).
Fact 3: Teens have over half the influence of their families spending, whether it is what to buy for dinner or what they can talk their parents into buying for themselves, to planning on where they go on vacation.
Fact 4: Marketers pay a lot of attention to teenagers' spending, because of their high influences on friends and family. They find things that are unique, exploit them, and they soon become unpopular again, because they are no longer unique.
http://www.practicalmoneyskills.com/ english/at_school/trainingcamp/ff/play.php
Follow the link above to bet your money-handling skills on a computerized football game!
The following website was created by the FDIC (Federal Deposit Insurance Corporation) to give out information on money habits. This particular page focuses on teen spending and saving habits, offers tips and advice, and other management skills: http://www.fdic.gov/consumers/ consumer/news/cnsum06/sum_06_bw.pdf
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Finances & Monetary Power The Buying Power of Teens and Tweens $ $ $
$ $ $
In 2003, families spent an average of $451 for back to school items. That translates to about $14 billion , based on survey findings from the National Retail Federation. Another $750 million came directly out of the STUDENT'S Pockets! An Average of: $206 was spent on clothing $85 for shoes $86 for electronic products $74 for school supplies
The food industry determined that kids between ages 5 and 14 have considerable influence over the $30 billion spent on food and beverages each year. Teenagers and "Tweens" (those between 8 and 14) account for $6.9 billion in cosmetics sales for hair and skin products. (Emerson, 1)
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Responses:
Spending Techniques:
Scoring After totaling all your responses, how did you do? Check your results with this scoring chart:
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REFERENCES: Derowitsch, Rachel. CE & the Tween Years. First Glimpse Article. (March 1, 2006) Vol 3. Issue 3. Pgs. 46 - 48 in print issue. http://www.firstglimpsemag.com/Editorial/article.asp?article=articles/2006/y0303/16y03/16y03.asp&guid= Emerson, Jim. Special Report: Marketing to Children. (2007) Penton Media, Inc. http://directmag.com/exclusive/specialreports/2004 may 12 direct list line 0/ Irvine, Martha. 'Tweens' becoming the New Teens. Campaign for a Commercial - Free Childhood. (11/25/06). http://www.comercialexploitation.org/articles/tweensnewteens.htm |