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Krispy Kreme Donuts
Description
This company doesn't use any digging equipment, but it does make a lot of holes. Krispy Kreme Doughnuts operates a chain of almost 300 shops and about 90 smaller format satellite locations throughout the US and in eight other countries popular for their glazed doughnuts that are served fresh and hot out of the fryer. In addition to its original glazed variety, Krispy Kreme serves cake and filled doughnuts, crullers, and fritters, as well as hot coffee and other beverages. About two-thirds of the company's stores are franchised. Krispy Kreme also markets its doughnuts through grocery stores and supermarkets.
The doughnut chain has hit rough times recently due to financial mismanagement and scandal that has rocked Krispy Kreme's executive ranks and led to lawsuits and investigations by federal regulators. The bad publicity along with the ever-changing tastes of consumers has taken much of shine off the Krispy Kreme brand, which once enjoyed almost fanatical popularity. (A store opening used to be a media event that could draw lines hours in advance.)
Dell Computers
Description
Whether you spend most of your time in a cubicle or on a couch, chances are good that there's a Dell in front of you. The world's #1 direct-sale computer vendor provides a broad range of computer and entertainment products for the consumer and enterprise markets. In addition to a full line of desktop and notebook PCs, Dell offers network servers, workstations, storage systems, printers, handheld computers, LCD and plasma televisions, projectors, and Ethernet switches. The company also markets third-party software and peripherals. Dell's growing services unit provides systems integration, support, and training. |
