Research

Coca Cola Co

DESCRIPTION

Coke is it -- "it" being the world's #1 soft-drink company. The Coca-Cola Company owns four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite). Its other brands include Barq's, Minute Maid, POWERade, and Dasani water. In North America, it sells Groupe Danone's Evian. Coca-Cola sells Crush, Dr Pepper, and Schweppes outside Australia, Europe, and North America. The firm makes or licenses more than 400 drink products in more than 200 nations. Although it does no bottling itself, Coke owns 35% of Coca-Cola Enterprises (the #1 Coke bottler in the world); 32% of Mexico's bottler Coca-Cola FEMSA; and 23% of the large European bottler Coca-Cola Hellenic Bottling.

NetFlix inc.

DESCRIPTION

In a blend of technologies from multiple eras, Netflix steers couch potatoes away from the video store and straight to the mail box. Its Web site (Netflix.com) offers DVD rentals (70,000-plus titles) to more than 6.3 million subscribers for a monthly fee. The movies are delivered to customers the old-fashioned way: through the US Postal Service. Netflix does not charge late fees or have due dates, and the company's service employs user ratings to predict individual preferences and make movie recommendations. Netflix has more than 40 distribution centers in major US cities. Director Jay Hoag and his Technology Crossover Ventures owns about 20% of the company and CEO Reed Hastings owns about 10%.