Most visitors to your site will land on your page vio search engines. Hence if you want search engines to increase traffic to your site, you are advised to format your site to make it easier for search engines to find, index, and display your sie among the search results.
Three important steps web designers can take to optimize their site for search engines are:
The title in the head section of the HTML document is the first item that a search engine indexes and later uses to disply the caption to display the link to your site. If you forget to change the default title, your visitors using search engines will see "Untitled Document".