SONY

DESCRIPTION:

Sony, one of the world's top consumer electronics firms, also makes a host of other products, including digital and video cameras, Walkman stereos, and semiconductors; these products account for nearly two-thirds of the company's sales. Sony's entertainment assets include music (Sony BMG Music and Epic), motion pictures (Sony Pictures Entertainment and Sony Pictures Digital), DVDs (Sony Pictures Home Entertainment), and TV programming (Sony Pictures Television).

NIKE COMMUNICATIONS

DESCRIPTION:

If you have to ask "how much?" you aren't the target audience for clients of Nike Communications. The agency provides public relations and marketing services specializing in the promotion of luxury goods and premium lifestyle products. The agency's promotions can consist of celebrity endorsements, inclusion of products in the Oscar Baskets (as in Academy Awards), or product placement. Other services include press relations, media training, product launch programs, brand revitalization, and miscellaneous publicity duties. Clients include Esprit, MoÙt & Chandon, and Rosewood Hotels & Resorts.