James Pennington's COM 354 Final Exam
  1. 1.Why is it important to perform a competitive analysis before you start designing a website?
    2.What constitutes free standing information? Why is it important to make your web pages free standing?
    3.What is a CSS stylesheet? What are the advantages of using an external style sheet when designing your website?
    4.What are ALT tags? Why is it important to add ALT tag to every image that you use in your webpages?
    5.How does the 'sponsored links' system work in Google seach?
    6.What should you do to increase the scannability of your website?
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James Pennington
School of Communication, WMU
Site last updated on August 18, 2011
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