Advertisements have grown to be a huge part of the United States society. No matter where you go, you will see a advertisment. Wether that be at the local food store, a football game, the train station, or even if you are watching a video on youtube. There is no way of avoiding advertisments no matter how hard you try to. The advertising of food is one of the most misleading advertisments known to man. Alot of thought and strategy goes into the making of food advertisments. Which requires the company who is making the website to have the knowledge and determention to make their advertisments persuade the consumer into purching their food.

One of the main concerns of food advertisments is its effect on child obesity. The biggest concern is with the advertisments in the fast food industries. The fast food industries try to attract the younger customers by airing their advertisments on all the kid channels. Then in their advertisments they use certain effects that catches the eye of the youth. They do this by offering toys in their kid meals or using the face of their favorite cartoon character in their advertisments. If you compare a commerical for a fast food company that is meant for a kid to a commerical meant for a adult, you will notice a huge difference. That being the commercials meant for the adults are filled with less fallacies and are more truthful then the commericals meant for kids. Although both types of advertisments are different from each other, they both use lies to try to sell their food. For example, Jerry from the Subway commercials claimed he lost all the wait from eating Subway's subs, but the commericals failed to include that he would walk to his local Subway. Overall more attention should be given to the relationship of televised food advertisments and the growing number of child obesity.


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Bernhardt, Amy M., et al. "How Television Fast Food Marketing Aimed at Children Compares with Adult Advertisments." PLoSOne 8.8 (2013)
        ProQuest. Web. 2 Dec. 2013.