Haworth College of Business
BCM 3700 Integrated Communication in Business
Updated: September 16, 2016 4:59 PM
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"Don't let your writing hold you back. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over."

~Harvard Business Review

arrow Current Session: Fall 2016 (Sep 06, 2016 - Dec 17, 2016)

  • Integrated Com in Business – 45479 - BCM 3700 - 116
    Class meets: Monday, 6:30 pm – 9 pm, 1330 Schneider Hall
  • Integrated Com in Business – 44312 - BCM 3700 - 108
    Class meets: Tuesday, 6:30 pm – 9 pm, 01325 Schneider Hall
  • Integrated Com in Business – 44304 - BCM 3700 - 100
    Class meets: Thursday, 6:30 pm – 9 pm, 1155 Schneider Hall

arrow Required Text:

 Business and Administrative Communication, 10/e. Locker, Kitty O. and Donna S. Kienzler.Peter Cardon.
Business Communication: Developing Leaders for a Networked World, 2/E
Prentice Hall Pub. 2015.

ISBN-13: 9780073403281



Easy Writer style guideOptional Style Guide: (your choice)

Easy Writer Fifth Edition ©2014 (Andrea A. Lunsford) (ISBN-13: 9781457640469)
The St. Martin's Handbook Seventh Edition ©2011 (Andrea A. Lunsford) (ISBN-13: 9780312602925)
OR similar...


"In business, what we say – and how we say it – equates to who we are. And the way in which we communicate is as important as our brand. Whether creating a multi-million dollar Super Bowl ad at the pinnacle of a career or participating in an interview for an entry-level job at the onset of a career, the language choices we make are given tremendous significance by our peers, by those in the board room and by those with the decision making power to hire us."

~Brett West, CommPRO.biz, 2013

This course is designed to expand your understanding of the complexities of oral and written communication in business. Individual and team projects provide practical experience in the development of effective written and oral communication that reflects your ability to analyze and adapt to an audience, and be persuasive in written, oral, visual, and electronic modes of communication—as well as in combined modes. .

Professional Oral and Written Communication
Effective communication skills are critical to Haworth College of Business students' personal and professional success. In accordance with the College's learning goal that students must be effective communicators, business students must practice professional standards in written and oral communications. Students' assignments, therefore, must meet minimum standards to be acceptable. Standards for written work address errors in form including spelling, punctuation, format, and basic grammar, as well as technical English errors. Standards for oral work include professionalism in demeanor and dress, presentation delivery skills, quality of graphic support, and the above standards for written work. If these standards are not adhered to, the student's grade may be adjusted accordingly. Students are encouraged to seek assistance through the Haworth College of Business Communication Center.

University Baccalaureate Writing Requirement
BCM 3700 fulfills the Western Michigan University baccalaureate-level writing requirement for General Education.

BBA Learning Goals and BCM 3700 Connections to These Goals:

  1. Students will be effective communicators: BCM 3700 fulfills the Western Michigan University baccalaureate-level writing requirement for General Education. As such, this class concentrates on students' ability to write, speak, and otherwise communicate effectively.
  2. Students will have effective team skills: At least one team project is included in the course requirements to enhance students’ collaborative skills.
  3. Students will acquire global business understanding: Company culture, cultural business implications, cross-national business communication and nonverbal communication are discussed in class and reflected in various assignments.
  4. Students will understand information technology systems: Basic business communications systems such as Microsoft Office are discussed and used extensively, including word processing, presentation software, blogs, etc.
  5. Students will understand ethical business practices: Ethics is defined and discussed throughout the course. Ethical dilemmas are presented through assignments and discussions.
  6. Students will be critical thinkers: Critical thinking is an essential component of assigned exercises. Students will identify and evaluate evidence, draw conclusions, and effectively communicate the results.
  7. Students will have common business knowledge: BCM 3700 presents essential skills that are found in all forms of business; large or small, international or domestic.

Course Objectives: BCM 3700 is designed to help you achieve the following goals:

  1. Demonstrate the ability to think critically and ethically about communication problems, analyze audiences and purposes, and develop appropriate strategies.
  2. Understand the importance of communication contexts, with attention to diverse and intercultural audiences, changing business environments, and organizational dynamics.
  3. Create messages that reflect rhetorical analysis, applying appropriate conventions for situational effectiveness.
  4. Cultivate productive group communication processes.

It is the expectation of the faculty in the Haworth College of Business that you will consistently exhibit patterns of ethical and professional behavior. Thus, absolute academic integrity is expected of all students. University policies regarding plagiarism and multiple submissions outlined in your catalog will be strictly enforced. It is your responsibility to familiarize yourself with these policies and to abide by them.

Mr. Keith Howard, Instructor
Haworth College of Business, BIS Department
3132 Schneider Hall, Mail Stop 5412
Western Michigan University
1903 W Michigan Ave
Kalamazoo, MI 49008-5412 USA
269-387-5410 (BIS Office)




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