Current Session: Summer II (June 30, 2011 - August 19, 2011)

• 30873 - BUS 3700 220
  Class meets: 6:00 pm - 8:30 pm Monday and Wednesday, 1160 Schneider Hall
• 30874 - BUS 3700 225
  Class meets: 6:00 pm - 8:30 pm Tuesday and Thursday, 1160 Schneider Hall

Syllabus (pdf, 320K)

Required Text:
Lehman, Carol M. and Debbie D. DuFrene. BCOM 3rd Edition.
South-Western College Pub. 2011.

ISBN 13: 978-1111527778 (ISBN 10: 9781111527778) [companion site]
(available at WMU and University Bookstores)

Style Guide: (your choice)

• Easy Writer: A Pocket Reference (Andrea A. Lunsford) (ISBN-13: 9780312433093)
• St. Martin's Handbook (Andrea A. Lunsford) (ISBN-13: 9780312443177)
• OR similar...

COURSE DESCRIPTION
This course is designed to expand your understanding of the complexities of oral and written communication in business. Individual and team projects provide practical experience in the development of effective written and oral communication that reflects your ability to analyze and adapt to an audience, and be persuasive in written, oral, visual, and electronic modes of communication—as well as in combined modes.

University Baccalaureate Writing requirement
BUS 3700 fulfills the Western Michigan University baccalaureate-level writing requirement for General Education. Prerequisites & Corequisites: Prerequisites: BUS 2700; junior class standing required.

COURSE OBJECTIVES
BUS 3700 is designed to help you achieve the following goals to communicate effectively:

1. Demonstrate the ability to think critically and ethically about communication problems, analyze audiences and purposes, and develop appropriate strategies.
2. Understand the importance of communication contexts, with attention to diverse and intercultural audiences, changing business environments, and organizational dynamics.
3. Create messages that reflect rhetorical analysis, applying appropriate conventions for situational effectiveness.
4. Cultivate productive group communication processes.

ACADEMIC INTEGRITY
It is the expectation of the faculty in the Haworth College of Business that you will consistently exhibit patterns of ethical and professional behavior. Thus, absolute academic integrity is expected of all students. University policies regarding plagiarism and multiple submissions outlined in your catalog will be strictly enforced. It is your responsibility to familiarize yourself with these policies and to abide by them.

keith.howard@wmich.edu