Haworth College of Business
   
BUS 3700 Integrated Communication in Business
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Summer II 2011 Schedule (topics, assignments and due dates subject to change)

 

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Thursday 6/30

Lecture / Discussion Topic

 

 

No Class

Class will not meet

 


Session 1

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Tue 7/5
Wed 7/6

Lecture / Discussion Topic

 

 

Welcome/Syllabus

Aspects of Business Communication

Establishing a Framework for Business Communication

Focusing on Interpersonal and Group Communication

arrow Related Lehman/DuFrene Chapters:

  • Establishing a Framework for Business Communication
    (Part 1: Chapter 1)
  • Focusing on Interpersonal and Group Communication
    (Part 1: Chapter 2)

arrow Handouts & Links:

 

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arrow Assignments:

arrow Blog topic:

  • "Describe what you hope/expect to gain from BUS 3700"

Session 2

 

 

Thu 7/7
Mon 7/11

Lecture / Discussion Topic

top 

 

Channel Choices & Strategy

Adapting Your Message to Your Audience

Building Goodwill

 

arrow Related Lehman/DuFrene Chapters:

  • Planning Spoken and Written Messages
    (Part 2: Chapter 3)
  • Preparing Spoken and Written Messages
    (Part 2: Chapter 4)

arrow Handouts & Links:


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arrow Assignments:

arrow Blog topic: Briefly describe your attitudes toward writing (in general). Do you enjoy it? Hate it?? What part of writing do you find to be the most challenging? Most rewarding??

 

 

 


Session 3

 

 

Tue 7/12
Wed 7/13
Lecture / Discussion Topic
 

Business Letter Basics

Business Memo Basics

Formats for Letters, Memos, and Email messages

 

arrow Related Lehman/DuFrene Chapters:

  • Writing Good- and Neutral-News Messages
    (Part 3: Chapter 6)

arrow Handouts & Links:

 

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arrow Assignments:

arrow Blog topic: Give an example of an effective (or ineffective) piece of business communication (written, verbal or otherwise). Don’t just tell what it was, but describe what made it work (or not). Be specific.


Session 4

Thu 7/14
Mon 7/18
Lecture / Discussion Topic

 

 

Delivering Negative Messages

Persuasive Messages

 

arrow Related Lehman/DuFrene Chapters:

  • Delivering Bad-News Messages
    (Part 3: Chapter 7)
  • Delivering Persuasive Messages
    (Part 3, Chapter 8)

arrow Handouts & Links:

 

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arrow Assignments:

arrow Blog topic: Describe (in general) that you believe to be the single most important communication success factor (business or otherwise).

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arrow Assignment(s) DUE:



Session 5

 

 

Tue 7/19
Wed 7/20

Lecture / Discussion Topic

 

 

 

Organizing Oral Presentations

Integrating Visuals

PowerPoint

arrowRelated Lehman/DuFrene Chapters:

  • Designing and Delivering Business Presentations
    (Part 4: Chapter 12)

arrow Handouts & Links:

 

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arrow Assignments:

arrow Blog topic: briefly share your feelings and/or attitudes toward public speaking (fears, successes, failures, challenges, etc.)

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arrow Assignment(s) DUE:


Session 6

 

 

Thu 7/21
Mon 7/25
Lecture / Discussion Topic

 

 

Discuss final team report

Teams assigned

Teamwork / Collaboration

Organizing Reports / Headings

Balancing info in reports: Business reports vs. academic reports

arrowRelated Lehman/DuFrene Chapters:

  • Understanding the Report Process and Research Methods
    (Part 4: Chapter 9)
  • Organizing and Preparing Reports and Proposals
    (Part 4: Chapter 11)

arrowHandouts & Links:

arrowAPA Style - Business writing typically follows APA style


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arrow Assignments:

arrow Blog topic: Briefly, describe what you like AND dislike about team projects (at school or at work).

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arrow Assignment(s) DUE:


Session 7

 

 

Tue 7/26
Wed 7/27

Lecture / Discussion Topic

 

 

 

Cover letters

Resumes (2 kinds)

Job Interviews

 

 

 


arrow Related Lehman/DuFrene Chapters:

  • Preparing Résumés and Application Letters
    (Part 5: Chapter 13)
  • Interviewing for a Job and Preparing Employment Messages
    (Part 5: Chapter 14)

arrow Handouts & Links:

Job Interview Tip

  • What are your strengths? Ask a colleague (TechRepublic)
    We all hate the canned interview question, "What are your strengths." One way to get around the awkwardness is to ask your colleagues to answer it for you.

 

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arrow Assignments:

arrow Blog topic: What one single trait sets you apart from other job applicants in your field? Explain.

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arrow Assignment(s) DUE:


Session 8

 

 

Thu 7/28
Mon 8/1
Lecture / Discussion Topic

 

Planning, Composing, and Revising

Designing Documents

Managing Data and Using Graphics

 


arrow Related Lehman/DuFrene Chapters:

  • Managing Data and Using Graphics
    (Part 4: Chapter 10)

arrow Handouts & Links:

 

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arrow Assignments:

arrow Blog topic: Briefly describe the process you plan to present, and why you chose that topic. Tell more than "because I liked it" or "I thought it was interesting."

 

 


Session 9

 

 

Tue 8/2
Wed 8/3
Lecture / Discussion Topic
 

Oral Presentations (pt 1)

arrow Handouts & Links:

(check class notes for presentation running order)

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arrow Assignments DUE:

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arrow Blog topic: "Your Choice" - write about whatever you wish... business or otherwise... whatever is on you mind... just write!


Session 10

 

 

Thu 8/4
Mon 8/8
Lecture / Discussion Topic
 

Oral Presentations (pt 2)

 

arrow Handouts & Links:

(check class notes for presentation running order)

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arrow Assignments DUE:

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arrow Blog topic: How do you feel after completing your presentation? How did you do? What was the best part? If you could do it all over again, what would you do differently?


Session 11

 

 

Tue 8/9
Wed 8/10
Lecture / Discussion Topic
 

Presentation evaluations

arrow Related Lehman/DuFrene Chapters:

  • Focusing on Interpersonal and Group Communication
    (Part 1: Chapter 2)

 

 

Company Culture
Cross-national BusComm

Non-verbals/Body Language
Informal Communication


arrow Handouts & Links:

  • Bridging cultural divides in the workplace (TechRepublic)
    " ...cultural divides exist everywhere, from country to country, from region to region, even from workplace to workplace, but sooner or later you have to take responsibility for how you come across to the people who work around you."
Study Guide (pdf, 323KB)

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arrow Assignment(s) DUE:

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arrow Blog topic: "Your Choice" - write about whatever you wish... business or otherwise... whatever is on you mind... just write!


Session 12

 

 

Thu 8/11
Mon 8/15
Lecture / Discussion Topic
 

Writing for the web

Final Exam Review

 

arrow Related Lehman/DuFrene Chapters:

  • Communicating Electronically
    (Part 3: Chapter 5)

arrow Handouts & Links:

Hot Text! Web Writing that Works ISBN:0-7357-1151-8 (all PDF files)


arrow PowerPoint:

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arrow Assignment(s) DUE:

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arrow Blog topic: "Your Choice" - write about whatever you wish... business or otherwise... whatever is on you mind... just write!


Session 13

 

 

Tue 8/16
Wed 8/17
Lecture / Discussion Topic
 

Final Exam

6 pm - 8 pm, 1160 Schneider Hall

BE SURE to come prepared with your student ID - you'll need to be able to log on to a computer in the lab.

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arrow Assignment(s) DUE:


 

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