Nike
Description
Nike, the Greek goddess of victory, helped others succeed in times of war. NIKE, the world's #1 shoemaker, does more dominating than assisting, to capture more than 20% of the US athletic shoe market. It designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment. In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. NIKE sells its products throughout the US and in more than 180 other countries. In 2006 NIKE veteran Mark Parker succeeded Bill Perez as president and CEO. It bought Umbro in 2008.

Adidas
Description
TaylorMade-adidas Golf is driving to be the best after acting as a catalyst in the golf equipment industry. The #2 golf club maker, after Callaway Golf, produces metal drivers and irons (300 Series, R500 Series), putters (Rossa), and balls (Distance Plus, Maxfli, TP Tour), which are sold worldwide. Other products include bags, apparel, and accessories, as well as products for women and kids. It sponsors players on the PGA (Mike Weir, Retief Goosen), Senior PGA (Gary McCord), European PGA, and LPGA (Se Ri Pak) tours. Gary Adams founded TaylorMade in 1979 after discovering that balls struck by metal drivers travel farther than those struck by traditional woods. TaylorMade became part of adidas in the late 1990s.