Sports marketing is something that I have always been interested in. According to John Burnett, Anil Menon and Denise T. Smart, authors of "Sports Marketing: A New Ball Game with New Rules", it is definitely a rapidly growing field.

"Sport Marketing an increasingly visible and fast-growing segment in the cluttered market place."

Burnett, John, Anil Menon, and Denise T. Smart. "Sports Marketing: A New Ball Game with New Rules." Journal of Advertising Research 33.5 (1993): 21-. ABI/INFORM Complete; ProQuest Psychology Journals; ProQuest Research Library. Web. 11 Apr. 2012.