Research
 

 

Future Business Intentions

            Pursuing a career in business can open someone’s options up to a lot. The business field has so many job opportunities for people from all over. A specific major that stands out is marketing. Marketing is the action or business of promoting and selling products or services, including market research and advertising. It is the management process through which goods and services move from concept to the customers. Marketing is based on thinking about the business in terms of customer needs and their satisfaction (dictionary).

             Depending on your chosen career path, people in marketing engage in a wide variety of job duties. Marketing careers may include negotiating contracts, advertising media, meeting with clients to present campaigns, overseeing staff, research and planning, and much more.     

            A bachelor’s degree is usually the preferred degree to be a part of the marketing world, as well as many other degrees that students may take to improve their knowledge, as well as up their positions in their specific jobs. Between all of the different jobs that are categorized in the marketing fields, salaries are all over the place. Marketing careers can range anywhere from $30,000 to $120,000 (degree). According to the U.S. Bureau of Labor Statistics, the demand for marketing is expected to grow about as fast as average for all occupations (degree). The job market for a marketing degree is extremely competitive. Even though just a bachelor’s degree is actually required, companies are now looking for master’s degrees or MBA holders. Depending on how far you want to study with your marketing major, a bachelor’s degree should take around 4 years.

            Entering the marketing major of a marketing manager is the ideal job if you are looking to make around $100,000. In order to get this job started, coursework in business law, management, economics, accounting, finance, mathematics, and statistics are helpful. Also, internships and externships are ways to get experience and make connections that may lead to a job.

 

References

"Marketing Degrees and Programs: What You'll Study." Marketing Degree Guide, Dec. 2009. Web. 03 Dec. 2014.

 "What Is Marketing? Definition and Meaning." BusinessDictionary.com, May 2014. Web. 03 Dec. 2014.