MACY'S

DESCRIPTION

The nation's #1 department store chain has adopted the name of its most famous brand and cash cow: Macy's. Macy's, Inc. (formerly Federated Department Stores) operates 840-plus stores in 45 states and rings up more than $26 billion in annual sales. The name change came on the heels of its acquisition of rival May Department Stores in 2005. The retail giant operates four regional divisions: Macy's East, Macy's Central, Macy's Florida, and Macy's West, and the upscale Bloomingdale's chain. The department stores sell men's, women's, and children's apparel and accessories, cosmetics, and home furnishings (including the Martha Stewart Collection), among other things. Macy's began as a dry goods store 150 years ago.

DELL COMPUTER

DESCRIPTION

Dell wants its name to ring from the desktop to the data center. One of the world's top suppliers of personal computers, the company offers a broad range of technology products for the consumer, education, enterprise, and government sectors. In addition to a full line of desktop and notebook PCs, Dell offers network servers, data storage systems, printers, Ethernet switches, and peripherals such as displays and projectors. It also markets third-party software and hardware. Dell's growing services unit provides infrastructure consulting, systems integration, asset recovery, financing, support, and training.