Hoover Company Description

Hoover's offers proprietary business information through the Internet, data feeds, wireless devices, and co-branding agreements with other online services. Its Web site, Hoover's Online, features a database of information on more than 14 million corporations and organizations. Offering both free and for-pay content, the firm focuses on selling subscriptions (the majority of its revenues) to marketing, sales, and business development professionals. Hoover's also publishes its information in books. The company is a subsidiary of Dun & Bradstreet.