Research

DELL

DESCRIPTION
Whether you spend most of your time in a cubicle or on a couch, chances are good that there's a Dell in front of you. The world's #1 direct-sale computer vendor provides a broad range of computer and entertainment products for the consumer and enterprise markets. In addition to a full line of desktop and notebook PCs, Dell offers network servers, workstations, storage systems, printers, handheld computers, LCD and plasma televisions, projectors, and Ethernet switches. The company also markets third-party software and peripherals. Dell's growing services unit provides systems integration, support, and training.

BURTON

DESCRIPTION
Burton Snowboards takes surfing to the slopes with its line of premium snowboards and snowboarding equipment. The company is the world's leading snowboard maker, controlling about 40% of the market. Burton Snowboards also produces and sells snowboarding apparel, boots, bindings, packs, luggage, eyewear, and outerwear. Brands include Burton snowboards; AK, Radar, and Ronin outerwear; R.E.D. protective gear; Anon opticwear; Gravis footwear; and Analog streetwear. Burton Snowboards operates three factory outlet stores located in Massachusetts, Vermont (at the company's headquarters), and in Austria. The company is owned by its CEO, Jake Burton, a snowboarding enthusiast who founded the company in 1977.