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Review:  Major Issues

 

1.  Narrative as primary product

 

          --functions:  entertainment/escape

                                 commodification

                                 instruction

                                 reflection

                                therapy

          --evolution of functions (musical; western genres as case studies)

 

2.  Industry structure

 

          --vertical---horizontal---vertical?

 

          --small businesses---major companies---- conglomerates

 

3.  Industry functions

 

          --entrepreneurship

 

          --product manufacture

 

          --deal making

 

          --evolution of key roles (producer; director; star; etc.)

 

4.  Impact of technology

 

          --on product (sound, color, widescreen)

 

          --on distribution (cable; cassette/DVD)

 

5.  External constraints—Today?

         

          --social  (production codes)

          --governmental (investigations; consent decrees)