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Review: Major Issues

1. Narrative as primary product

--functions: entertainment/escape

commodification

instruction

reflection

therapy

--evolution of functions (musical; western genres as case studies)

2. Industry structure

--vertical---horizontal---vertical?

--small businesses---major companies---- conglomerates

3. Industry functions

--entrepreneurship

--product manufacture

--deal making

--evolution of key roles (producer; director; star; etc.)

4. Impact of technology

--on product (sound, color, widescreen)

--on distribution (cable; cassette/DVD)

5. External constraints—Today?

--social (production codes)

--governmental (investigations; consent decrees)